When you make a custom channel into an ad placement that's targetable by advertisers, they will see the ad placement you defined among the available places on which to place their ads. You can make a custom channel into an ad placement by following these steps:
Keep in mind that if you have a custom channel that spans multiple sites, advertisers will see it split up into multiple custom channels by site. Also, be aware that should you choose to edit the name of the channel in the future, you will lose any existing advertiser bids for that channel.
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