UF Parkour Park: Preview
The Urban Freeflow Parkour parks being built in association with Playworld Systems, (the same people behind the Woodward skate parks in the US) are now ready to roll and be installed throughout the UK. Here's a sneak preview of what's in store. Click thumbnail on right for bigger picture.

Blue Devil: Spotlight Hugger
This summer has been our busiest ever and with the Swatch, Honda, Sony Ericsson, Speedstick and Barclaycard (World Freerun Championships and The Mayor's Thames Festival) campaigns all dropping into place at once, exposure for us has gone through the roof. The one member of our team who's come out smelling of roses is Blue, who's managed to manoeuvre himself into pole position by fronting the Swatch print campaign (currently doing the rounds in all the UK newspapers). As an added bonus, he's just been awarded his own signature 'Off The Wall' tee-shirt designed and produced by Sony Ericsson. It shows him mid-kong and for those with a sharp eye, his busted pinky finger (which sticks out at a right angle) has been included. Pictured here on the right is Cali sporting the signature tee. Click on thumbnail for bigger image.

Workshops
August the 14th will see us taking a brief respite from our hectic summer schedule, to work with Charnwood Arts at Leicester College in the UK. Whilst there we'll be delivering a series of Parkour workshops....

Speedstick 247
Last year we were involved in a commercial shoot in the Czech Republic for Speedstick, which has just launched as a nationwide TV and print campaign in the US. It saw us joining forces with Andrew Walton and Goodfilms again, after having worked with them previously in Mexico for an SAP commercial. The Speedstick piece saw Asid, Bam and Sticky starring with choreography and stunt coordination by Ez.
Check www.speedstick247.com for more....

Financial Times
Recently the UK's Financial Times ran a piece about one of our athletes, Sticky, who staged an induction session for a reporter of theirs. The piece is now online and save for the ignorant opening comment about being taught to leap off tall buildings, it comes across ok. Click here

Sony Ericsson: W760 and C702 Launch
In conjunction with Sony Ericsson and The Carphone Warehouse, Urban Freeflow are about to launch the "Off The Wall" project, which will be a multi-channel marketing campaign linked to events highlighting Freerun. We'll be undertaking a city jam tour of Liverpool - 26th July, Birmingham - 2nd August, London - 9th August and Newcastle - 16th of August. In addition, we'll be involved with in-store promotions across more than 800 Carphone stores nationwide. The W760 handsets come with exclusive embedded Freerun content produced by UF Media, with Bam having directed/edited and Gingerbeats producing the soundbed. UF athletes featuring in this exciting project are Blue, Pip, Sticky, Kerbie, Livewire, Cali, Jashman and Neil.

For the city tour, this is an open call-out for practitioners in their respective areas to come along and be involved, where we'll have purpose built scaffolding and general obstacles in place to jam on. Anyone interested, should contact ez@urbanfreeflow.com so that formal invitations can be issued.

Canterbury: Festival Time
On Wednesday 16th of July we'll be sending our performance team to Canterbury High in the UK, to be involved in their annual multi-cultural festival. Whilst there we'll be performing demo's and hosting a series of Parkour/Freerun workshops. The event itself will also have a mobile skate park, a panna-ko cage, a bboy demo team and a selection of DJ's. Should prove to be great fun day for all in attendance....

Swatch: Chrono Plastic
The ad we shot recently in the Czech Republic with Swatch, has now gone live and is showing on TV throughout the World. Click here

World's Update
With the Barclaycard World Freerun Championships being announced recently, the Roundhouse are now selling tickets thick and fast. Our line up is close to being locked down and for all those who've been sending in emails requesting to be included, we are going to allow for a few wildcard entries but must stress that the only way to be considered is to fire over a showreel to ez@urbanfreeflow.com
Over the next few weeks we'll be running profile features on the competing athletes in the form of interviews, pics and vids. Until then, we'd like to shine some attention in the direction of Tempest who are based in Los Angeles and are the finest practitioners to come out of the US bar none. They'll be heading over as a 4 man unit (Diddy, Jaywalker and Showtime) to represent USA along with Dickie who'll be repping New Zealand. Their most recent work has been causing a real stir online and can be found here - I Freerun LA

Ford: A Few Photo's
In June UF veteran, Blue, was the star of a film project we undertook with Ford. While filming was in effect, his moves were shadowed by action sports photographer, Pete Webb, who has just uploaded a few photo's from the day. www.petewebb.com

Honda: Dreamscape
We've just begun rehearsals for Honda's Dreamscape production to be staged at the British Motor Show, where we'll be performing a choreographed sequence forty eight times over a two week period. The show itself is Honda's most ambitious yet in the UK and will see us joining forces again with Russ Swift's precision driving team, having worked with them previously at MPH in 2006. Together we'll be putting on an action packed display which will include a complete Honda product line. Asimo, their humanoid will be making a special appearance too. The shows begin on the 23rd of July and will run through to the 3rd of August. Visit www.britishmotorshow.co.uk to find out more.