The Archives

On March 18, 2008, Disney Enterprises, Inc. filed to protect the trademark Luigi's Flying Tires in relation to "amusement park services". Mork suspects that Luigi's Flying Tires will be what Disney previously announced as Luigi's Roaming Tires, which is part of the new 12-acre Cars Land and the $1.1-billion makeover of California Adventure set to open in 2012. According to the Los Angeles Times Travel Blog, Luigi's Flying Tires is an update of Tomorrowland's original Flying Saucers futuristic bumper-car ride. Instead of piloting a flying saucer, riders in the new Luigi ride will steer a big-rig truck tire through tilting ...

Update: Ubisoft Announces Tom Clancy's H.A.W.X. And there it is. Ubisoft has also registered hawxgame.com for a future website. _____ On March 10, 2008, French video game publisher and developer Ubisoft Entertainment filed to protect the trademark H.A.W.X in relation to "game software and electronic game programs". Additional filings cover "related products and entertainment services in the nature of production of television programs" as well as "toy action figures, plush toys and accessories" and "computer game instruction manuals". Mork was unable, at the present time, to connect the H.A.W.X name to Ubisoft, or to much else, for that matter. Kotaku reported back ...

On March 11, 2008, two New Yorkers, eager to capitalize on the Eliot Spitzer situation, filed to protect the trademark Client 9 in relation to a variety of clothing items and apparel. Angela Baksh of South Ozone Park, New York filed to protect the trademark Client 9 for "tee-shirts, jackets, jeans, shirts and blouses". Simultaneously, Charles von Simson of New York, New York filed to protect the trademark Client 9 for "jerseys, golf shirts, hooded sweat shirts, polo shirts, rugby shirts, short-sleeved or long-sleeved t-shirts, sport shirts and sweat shirts". On March 10, 2008, the New York Times revealed that ...

On March 8, 2008, New Jersey Basketball, LLC filed to protect the trademark Brooklyn Nets in relation to a variety of goods and services, including: Brooklyn Nets: television broadcasting, web-casting and wireless communication services Brooklyn Nets: toys, games and sporting goods Brooklyn Nets: online retail store services Brooklyn Nets: video game programs; online non-downloadable software for viewing basketball news New Jersey Basketball, LLC and real estate developer Bruce Ratner are the owners of the the New Jersey Nets, the NBA team based in East Rutherford, New Jersey. In 2005, the Nets announced plans to move the team back to New York, this time locating the ...

Update: On March 24, 2008, Glu Mobile and DreamWorks Animation SKG Announce Mobile Gaming License for â€Madagascar: Escape 2 Africaâ€. You read it here first! _____ On March 3, 2008, Dreamworks Animation filed to protect the trademark Madagascar Escape 2 Africa in relation to "animated motion picture films for theatrical release and for distribution via television" as well as a variety of goods and services related to Dreamworks' Madagascar franchise. While Dreamworks has been using Madagascar: The Crate Escape as the name for the sequel to Madagascar, and even filed to protect the trademark Madagascar: The Crate Escape back in November of ...

On March 3, 2008, German video game developer Crytek filed to protect the trademark Crysis Warhead in relation to "computer games software and electronic games" as well as a variety of goods and services typical to a game and entertainment franchise. Published by Electronic Arts, Crysis is a sci-fi first-person shooter featuring United States Delta Force operative Jake Dunn (also known as Nomad). Following the discovery of an ancient alien spacecraft deep within the Earth, Nomad, armed with a "Nano Muscle Suit" and a variety of futuristic weapons and equipment, fights North Korean and extraterrestrial enemies armed with a legion ...

On February 25, 2008, Twentieth Century Fox, producer and distributor of the TV show Futurama has filed to protect the trademark Slurm in relation to "carbonated and non-carbonated soft drinks; fruit drinks; fruit juices; mineral and aerated water; bottled drinking water; energy drinks; syrups and powders for making soft drinks and other beverages, namely soft drinks, fruit drinks and tea; coffee-flavored soft drinks; Ramune (Japanese soda pops); powders used in the preparation of isotonic sports drinks and sports beverages". From Wikipedia: "Slurm is a fictional soft drink in the Futurama universe. It is popular, highly addictive, and is Fry's favorite beverage. ...

Update: Futuremark responds to "Pwnage" trademark controversy on YouGamers, their own video game website. In addition, MTV contacts owners of Pwned.com for their reaction to the ‘Pwnage’ trademark attempt. _____ On February 26, 2008, Finnish software development company Futuremark filed to protect the trademark Pwnage in relation to "computer game software and computer game programs enabling users to play games with mobile phones and personal digital assistants" and "online computer games provided via network between communications networks and computers". Known for its computer benchmarking software, Futuremark recently announced that it would become a video game developer as well. In late-January 2008, GameDaily ...