The Archives

Rachael Ray Pet Food On January 22, 2008, Ray Marks Co. filed to protect the trademark Rachael Ray in relation to "pet food and edible pet treats". Taste-tested by Isaboo, no doubt. Samsung Nerva Mobile Phone On January 22, 2008, Samsung filed to protect the trademark Nerva in relation to "mobile telephones with a touch screen". No info about this yet. But it will surely be a phone fit for an Emperor. Les Claypool Wine On January 22, 2008, Primus lead singer and bassist Les Claypool filed to protect the trademark Claypool in relation to "wine". Mork's apprehensive about drinking anything called "claypool". But if ...

Update: Kotaku has confirmed that Guitar Hero: On Tour will in fact be the DS version of Guitar Hero. Mork was going to say "told you so", but he's not one to gloat. _____ Update 2: On March 19, 2008, Yahoo and IGN, in an "exclusive reveal", revealed that Activision has revealed to them that Guitar Hero: On Tour for the DS is in fact real and will coming later this year. Not really a reveal, or an exclusive one. If you had been listening to Mork, you would have known this 2 1/2 months ago. _____ On January 19, 2008, video game ...

On January 16, 2008, American toy company Hasbro, Inc. filed to protect the trademark Stretch Armstrong in relation to "production and distribution of motion pictures, television programs, television games shows and cartoon series; on-going television programs in the nature of children's game shows and animated television cartoon series; providing interactive computer games by means of a global computer network." Hasbro filed way back in 2003 for a Stretch Armstrong trademark related to a movie and TV show. While that trademark is still active, this more recent filing could be an indication that a Stretch Armstrong movie is one step closer to ...

On December 20, 2007, pop star Avril Lavigne, through her management company Avril Lavigne Music & Entertainment, filed to protect the trademark Avril Lavigne in relation to "fragrances and perfumery; after shave; pre-shave; bath oil; bath soap; shower gel; body shampoo; deodorant for personal use; tissues impregnated with cosmetic lotions; bath crystals; bath milks; dusting powder; body lotion; body splash; body cream; hand lotion; and talc." Avril Bandaids (The Best Damn Avril Lavigne Fansite) reports that Lavigne confirmed plans for a fragrance as well as a clothing line for 2008 during a New Years party in Las Vegas. Lavigne reveals in ...

On December 19, 2007, Japanese media conglomerate Sony Electronics filed to protect the trademark Zappin in relation to "digital audio players and recorders which use integrated circuits as recording media; audio tape players and recorders; audio disc players and recorders; hard disc audio players and recorders; car audio systems". Mork wonders if there will actually be a digital audio player called the Sony Zappin, or if Sony is going to use Zappin as a one-word slogan (meaning cool, super or rad) in support of said audio player. Either is possible. While we all wait to find out, Mork's going to do some ...

Update: Over two and a half months after Mork reported the name change, Pizza Hut unveiled plans today (April 1, 2008) to introduce a line of new Tuscani pastas on April 6th. The nation's largest pizza chain said the Pasta Hut name is just an April Fool's joke to bring attention to their new pasta items, and launched a new website to promote their new pasta items: newpastahut.com. _____ On January 10, 2008, international restaurant chain Pizza Hut, Inc filed to protect the trademark Pasta Hut in relation to "restaurant services". This is the company's first trademark application for this name, as ...

Update: (02/10/2008) And there it is. Sony Ericsson unveils the XPERIA X1. _____ On January 10, 2008, mobile phone maker Sony Ericsson filed to protect the trademark Xperia in relation to "cellular or mobile phones featuring the capacity to function in any number of extra ways beyond just as a phone". Mork's going to guess that this might be the name of Sony Ericsson's P5i superphone which is rumored to be released in mid-2008. Even if Xperia isn't the name of the P5i unit, the detailed filing definitely supports the "super" in superphone. The Sony Ericsson Xperia will: (paraphrased from the filing) "function ...

Update: Well, that was a short-lived rumor. Watch The Digg Reel on Revision3. _____ On January 9, 2008, community-based news website Digg filed to protect the trademark The Digg Reel in relation to "entertainment services in the form of providing a series of audiovisual programs". The Digg Reel is rumored to be an upcoming TV/Web show produced by Revision3. While the content of the show is currently unknown, one rumor contends that The Digg Reel will feature the top videos submitted to Digg and will be hosted by Jessica Corbin. News of the show surfaced when a graphic logo for The Digg Reel was ...