The Blog Medic

With the responsibilities of a company blogger often stretching beyond purely writing a daily entry, time can be a bit short. In depth analysis and personal education, two habits essential to quality writing, get neglected.

In this series of short entries entitled “One Action a Day”, every exercise will help you gain insight into the readership or inspire you for future posts by looking at your site statistics. Best of all, it should only take a few minutes of your day.

What are the top 10 search terms people use to get to your site? Have a look at the keywords list, found under “Traffic Sources” in Google Analytics. Now, look past those obvious 10 and look at the lesser-used terms. Do any of the terms surprise you?

We often get in a rut and use the same jargon every day, so what new words could you use to describe your business well? There’s nothing wrong with using the thesaurus or asking colleagues how they present the company to friends. Think of broader terms as well as industry-specific ones.

This will give you hints as to what themes to cover in your entries, widen the net of the search terms you rank highly for and make your writing more interesting and colourful!

Read all past “One Action a Day” tips.

Tags: analytics, Corporate blogging, google analytics, one action a day, reporting, SEO, writing

This entry was posted on Saturday, April 26th, 2008 at 10:42 am and is filed under Analysis. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.