Véro S. Pepperrell
Blogger, Marketer & Geekette
Email: gimmeajob@thatcanadiangirl.co.uk
Tel: +44 7875 540 945
Who am I?
I’m passionate about online marketing, using new media creatively and giving brand evangelist customers products that excite them. I want to work with equally motivated businesses who are willing to experiment with new marketing tools and reach out to their community.
Skills & Experience
Online Marketing/Public Relations:
Blogger since 2000, social media addict since the mid-90’s Excellent communication and customer relations management skills through traditional and new social media channels Passion for social networks & experimenting in integrating them into marketing strategies Email Marketing (Digital Impact, Epsilon, Campaign Monitor)
Technical/Analytical:
Data-driven mindset and analytical approach towards new initiatives & features Logs & Javascript based web analytics (Clicktracks, Google Analytics, Apache logs) Search Engine Optimisation (SEO) & Pay Per Click (PPC) campaign management Blogging platforms (WordPress, TypePad, Movable Type, TextPattern) and Content Management Systems Not afraid of database design, MySQL queries, HTML, CSS or Shell (Bring it on! I’ll happily hold a geeky conversation with your CTO without my eyes glazing over.) A Mac user at heart since the late 80’s, but I’ll use Windows or Linux if I have to
General skills:
Fluent in English and French with a basic knowledge of Spanish Project and team management: I love people, I love organisation and nothing makes me happier than leading a project to fruition. Awesome sangria-maker & one mean Mario Kart Wii player
Work experience
Head of Community Relations (Community Evangelist) at Taptu, Cambridge, UK
Taptu is a mobile search engine, bursting with entertainment and useful content, with a knack for making sharing results by email, SMS or Twitter simple and fun. I joined the team in April 2007.
Design and launch the Taptu blog, manage blog content and reach out to the community Keep an eye out for upcoming social networks and establish how we can engage with the community both online and offline via social networks, events and forums Establish key metrics from which to gauge success from all this fluffy community stuff (!) Attend events and meet all the fabulous people who use our product, and get their feedback face-to-face
Sales & Marketing Director at Pepsmedia
Co-founded in 2005 with my husband Andrew, Pepsmedia is a web, media and marketing agency. It’s a work of passion for both of us and our objective is to help companies bridge the gap between traditional marketing and the new web 2.0 world they want to enter.
Provide bespoke Content Management Systems to businesses who require an easy and dynamic way of updating their website content Produce thorough, creative marketing plans and striking branding documentation which clients can implement on a limited budget Hold workshops introducing marketers & business managers to social media & web 2.0 Search Engine Optimisation resulting in vastly increased traffic to client sites Efficiently handling client contracts, invoicing and business accounting (not my favourite task, but an essential one)
B2C Business Development/Conversion & Email Marketing at Booking.com (formerly Active Hotels Ltd) from June 2005 to April 2007.
Working for one of Europe’s leading online hotel reservations provider, my role was B2C focused with a mix of marketing and business development.
Marketing
Send weekly newsletters to +1 million readers/month, for two different brands, producing over £150,000 TTV/month Manage WordPress blog design & launch for the Active Hotels brand, handle feedback and analyse statistics on growth and SEO impact on the wider business Develop briefs for on-site features, closely analyse results during A/B tests and present conclusions and next steps to directors Create copy for multiple new areas of the website, customer FAQs and management of translation process by in-house and consulting translators
Business development
Maximise revenue from car and flight bookings via multiple consumer touch-points (on-site, email newsletter, PPC, pre & post-booking) Build and manage relationships with adjacent service providers (cars, flights, package holidays) to establish new revenue streams Analyse and report traffic and conversion growth via each channel to directors and management
Marketing for Computer Science, Maths, Sciences in the Higher & Professional Education team at Pearson Education from 2002 to 2005
Create and deliver marketing plans and campaign schedules successfully to meet profitability objectives, track market share against objectives Build comprehensive sales tools for use by sales teams in all territories across multiple disciplines Write marketing copy and edit for the web, using HTML formatting; create web-based surveys, manage review process and analyse results Implement PR plan to secure product review in relevant journals and publications
Personal Projects
That Canadian Girl
Since 2002, That Canadian Girl is a home for my ideas on online marketing, advertising, technology and business. In July 2008, it ranked as #30 on the Wikio list of Top UK Tech Blogs, and received over 245,000 unique visitors in June 2008.
The Blog Medic
In April 2008, I launched The Blog Medic to discuss issues fellow corporate bloggers and online marketers face on a regular basis.
Published articles on third-party websites
Digital Web Magazine, contributing writer
Shiny Shiny, Technology columnist
Education
1st Class Communications Baccalaureate, Advertising & Public Relations Concentration
Ottawa University, Ottawa, Canada
Scholarships
Scholarship for studies in Communications & Media: Received from the Donatien Frémont Foundation based on high grades and a demonstration of interest in the New Media field. Scholarship for studying in French from the Government of Education of Ontario based on high grades and application to a French language University degree.
You’re still here?! Want to find out more? Get in touch for a copy of my complete CV.
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