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You should consider PowerPoint presentations as part of your marketing, and keep in mind that there’s nothing more frustrating than having to attend a really bad PowerPoint presentation. I am working at a college, and I have seen my share of bad PowerPoint presentations, and most likely, I will be seing them in the future as well.

The Kindle is a lousy idea. No one will read a book that way. The Kindle is late. Amazon has no clue how to launch a product. The Kindle is poorly designed. See, we told you. The Kindle's pricing model hurts book publishers. It will never be adopted by them. The Kindle is pretty cool.

Every person in the market has a worldview when it comes to what you're selling. It might be, "I don't care about that," or it might be, "all big companies are evil" or it might be, "I love new stuff." When your story aligns with my worldview, we have something to discuss.

The secret of the web (hint: it's a virtue) Is there anybody in the world of marketing who doesn't read Seth Godin's Blog? If there are, I haven't stumbled across them as yet. One of the reasons I suspect he is so popular is that among other things he has the talent to communicate ideas in words of one syllable that those of us without MBAs can both understand and relate to.

Seth Godin’s blog is one that I really enjoy reading.  Today, in a discussion about politics, he makes a statement that I believe is a good conversation starter for thinking about preaching.  He writes, Start with the truth. Identify the worldview of the people you need to reach.

A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy? What you have doesn't make you unhappy. What you want does. And want is created by us, the marketers. Marketers trying to grow market share will always work to make their non-customers unhappy.

Recent challenges in my personal life have humbled me considerably. Today, I want to share a few lessons from my reflections. 1) Don’t take things for granted. The only constant is change. Thoughts change, feelings change, ideas change, people change. It’s too easy to settle into a routine and take things and/or people for granted.

Lift your head above the weeds for a few moments and think about this admonition from marketing maven Seth Godin. Talking about marketing, he says that what works is either purely "authentic" or super "slick." In between authentic and slick is The Dead Zone. In that zone, everything fails.

After corporate scandals rocked the business world in the early part of the decade, it became common practice for financial programming stations (e.g. CNBC) to ensure interviewees openly disclosed any affiliation to publicly traded companies on camera.  Indeed, financial TV personalities like Maria

What's The New World Order All About? Total Market Domination! That’s What the New World Order Of Real Estate is all about. The term “new world order†has been used to refer to a new period of history evidencing a dramatic change in world political thought and the balance of power.