Within Taptu, we have a type of page that we call a ‘Content Summary’; they’re the useful little pages containing snippets of information for every search result. These pages make us different - they make it easier for users to get mobile search results in a digestible, clear format.

How does it work? Once the user has selected a result, we take them to the content summary page. We do this rather than linking directly to the source site - which is what happens with most desktop search engines.

The content summary offers key information and content for the chosen result. Sure, it goes against common wisdom that “less pages is better”, but this means that users can stay within Taptu if they wish - they can defer (or avoid) navigating off to a poorly composed mobile internet page or a transcoded page. This creates a better user experience by avoiding additional navigation and scrolling of pages.

What issues have we considered in our ‘Content Summary’ design? Some of them are discussed below with a ‘Song’ result.

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This entry was posted on Thursday, June 19th, 2008 at 1:15 pm and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.