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The 5 minute Link Value Test - 6 Link Quality Indicators
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Getting links is hard work. It’s very difficult to solicit links with no value proposition. It’s difficult to develop a value proposition if you have no sense of what you’re negotiating for. This is one of the key reasons why understanding the value of links is such a critical component to an SEO campaign.
No one likes to hear that placing a value on a link is a “gut feel” skill, but it’s true. You need to repeat the process many times, and understand the shifts in the marketplace. It’s pretty easy to get paralysis by analysis when placing value on links, so I thought I’d do a post on a quick stripped down link value test. You’ll have to apply your own monetary guides to these scales, but these are key variables that I try to always consider quickly.
This should take you no more than five minutes to test these 6 quality indicators of text link value to search engine rankings.
6 Quality Indicators for Text Link Value
1. Keyword/Theme/Industry Worth
Tool - Overture bid tool is dead - sorry. Try determining this with adwords bid pricing.
Relative to:
SERP Value
2. Link Pop/Power/PR/ Googlejuice Link Popularity
Tool - Y site explorer - or handy yExplore FF extension
Relative to:
Click through value, traffic levels, 2nd tier IBLS (your IBLs IBL’s…their “network” if you prefer)
3. Outbound Links
Tool - Outbound link bookmarklet -
Installation - drag this to your browser toolbar.
Relative to:
Percentage of page outbound link value
4. Unique Linking Domains
Tool - Link Harvester
Relative to:
Overall trust link score
5. Placement
Tool - Use your head and look at this.
Links in the body are worth more than navigation or advertising links.
Relative to:
Overall trust link score, co-citation, proximity, anchor text usage
6. Age
Tool - Wayback Machine, or search status ff plugin which gives one click access to the wayback machine info.
Relative to:
Overall trust score
Understanding how to get links isn’t nearly as worthwhile as why you want to get links and the types, and developing semi-automated methodology.
Rand’s quick strength tool sounds like it shares some similar ideas
14 Comments Leave a comment »
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ebizbest
May 11th, 2006,
12:34 pm
Great blog. I’ll be a regular reader. I have passion for SEO too. My background is marketing, and I find SEO and Marketing is really closely related. Loooking forward to see your next post.
I definitely agree with your opinion. Getting LIVE links are one of the most effective ways to boost your page rank.
Davilac.net » Resumen
May 12th, 2006,
2:55 am
[...] The 5 minute Link Value Test - 6 Link Quality Indicators [...]
How to Evaluate Presell Pages -- Macalua.com
May 12th, 2006,
7:48 pm
[...] Todd Malicoat and Rand Fishkin were generous with their 5-minute link value test and quick strength tool posts. Both dealt with ways on how to measure the value of a link vis-a-vis the page where the link is hosted. I’m in the position now to start experimenting with presell pages or hosted marketing pages (they mean the same thing, just branded different by Ji m of WeBuildPages and Jarrod of TextLinkBrokers ). Will their link value tests apply to presell/hosted marketing pages? [...]
Search Engine Journal » Measuring the Quality of a Link
May 15th, 2006,
9:08 am
[...] Have a linking campaign in the works but not sure exactly where to begin or how to judge the quality of the links you’re building, or buying? Todd Malincoat dissects the anatomy of quality link building with 6 quality link indicators on the StuntDubl blog: Getting links is hard work. It’s very difficult to solicit links with no value proposition. It’s difficult to develop a value proposition if you have no sense of what you’re negotiating for. This is one of the key reasons why understanding the value of links is such a critical component to an SEO campaign. [...]
The 5 minute Link Value Test - SEO Junkie
May 15th, 2006,
4:35 pm
[...] Todd Malincoat points out 6 quality indicators of text link value to search engine rankings on his blog. Getting links is hard work. It’s very difficult to solicit links with no value proposition. It’s difficult to develop a value proposition if you have no sense of what you’re negotiating for. This is one of the key reasons why understanding the value of links is such a critical component to an SEO campaign. [...]
Search Engines WEB
May 15th, 2006,
5:33 pm
keyworddiscovery.com/engines.html
This one is many times more powerful than overture - look at the
Search Engines they cover
News on LinkExperts, Search Marketing, and the Internet on the LinkExperts Blog
May 16th, 2006,
11:35 pm
Top 7 Link Buying Factors
What are words worth? Pricing is one of the many fundamentals we put a lot of thought into here at LinkExperts. Like any form of advertising, there are quite a few metrics to consider. Todd Malicoat lays down his thoughts here with a great follow up on th
NedNil Marketing
May 18th, 2006,
7:06 pm
Nice list of tools there. Something was up with the link hounds using yahoo. Anyways very usefull!
Animas
August 4th, 2006,
5:29 pm
Todd, have you ever thought about quality indicators for search being like the representational sampling of sensory neurons in the index of the body?
From http://www.animasblog.com/2006/08/04/search-quality-indicators-sore-shoulders-and-the-matrix/
“Quality indicators are like the sensory neurons in the body: they allow the search engines to identify the highest quality documents through generalization and extrapolation without having to score them all individually.”
» Link to your Links - Link Building Tip
February 1st, 2007,
1:42 am
[...] What is the Golden link? Whether it is a contextual link, hosted (pre-sell) page, an article or .edu link or even a link on a page with the url, /add-link-free-reciprocal-directory-submit-site.html the best type of page to get a link from is a page with a large amount of inbound links to it. You want links from pages that have links. [...]
Weekly Linksaber » Florchakh Dot Com
March 17th, 2007,
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[...] The Power of Natural SEO by Mike Cherim Flash and Search Engine Optimization on Avangate Interview with Google’s Matt Cutts about Next-Generation Search on Read-Write Web The Truth About SEO by Scott Karp Response to SEO Questions by Rand Fishkin The 5 minute Link Value Test - 6 Link Quality Indicators by Todd Malicoat [...]
Nomadishere
March 17th, 2007,
2:20 pm
Nice link analysis graphic Todd
Onur Buyukceran
March 22nd, 2007,
8:13 pm
Hello Guys,
Anyway, the blog is still worth to read. I am also a big fun of SEO.
It seems “Overture Bid Tool” is dead
Kind Regards.
Arizona SEO Blog Archive » The “SEO Goods†for 8/07/2007
August 7th, 2007,
4:21 pm
[...] An oldy by goody on what to look for when building links. [...]
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