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Reality Check
![[image]](http://mowser.com/img?url=http%3A%2F%2Fwww.russellbeattie.com%2Fblog%2Fmedia%2FFacebookLongTail.png)
Isn't it funny how there's not "Open Advertising" initiative coming out of Mountain View? Or maybe an "Open Mobile App" initiative... Something, anything, which you could actually build a business around would be nice, rather than a set of APIs built around a pretty unproven way of delivering web apps.
But hey, maybe that's just me.
-Russ
