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Search Engine Marketing – What is it?

Search Engine Marketing (a.k.a. SEM) means search engine advertising. it used to mean exclusively PPC, or (Pay Per Click), advertising, and it used to mean buying your way to the top to get instant rankings.

These days, search engine marketing has become my own specialty, and in June of 2007, I launched a new website, Search Commander, devoted entirely to search.

PPC Advertising

Yes, the Search Engines are selling their real estate, and in many cases, we can barely distinguish between the paid results and the advertising.

More about Pay Per Click Advertising

SEO, (Search Engine Optimization) typically requires changes be made to your website, while SEM was considered just a basic form of advertising.

The Search Engines paid results on the right will indicate "sponsored", but they're still at the top of the pile, so all forms of visibility on the web can be effective.

An effective internet campaign will usually involve both SEM and SEO activities, but both are now universally referred to as SEM.

Search Engine Marketing – Why do you need it?

What makes me an expert on this?

How can I help you with your Business?

Do you want to learn to do it yourself, train a key employee, or have me manage the entire process for you? I'll take you step by step, explaining the process.

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How much will it cost?

There is a minimum minimum setup charge for establishing or evaluating existing Google, Yahoo or MSN PPC campaigns.

If ongoing management is desired, the fees are 15% of your monthly ad budget, paid prior to the month of service.

Additional services are optional, including comprehensive keyword research reports, daily or weekly monitoring services, monthly detailed reporting, and more. Large campaign management services available.

To see the most current pricing on pay per click setup charges, please visit the Search Commander website.