A managing editor, this time; Mr Martin Couzins of Travel Weekly:
Martin Couzins of Travel Weekly from Adam Tinworth on Vimeo.
Stuart talks video on Flightglobal and possible uses of the Flip Mino:
Stuart Clarke of Flighglobal on Video from Adam Tinworth on Vimeo.
Stuart Clarke of Flighglobal on Video from Adam Tinworth on Vimeo.
The lesson from this one is "use a sturdier table to rest the Flip on":
Flip Mino Test 2 from Adam Tinworth on Vimeo.
Flip Mino Test 2 from Adam Tinworth on Vimeo.
Playing with the new Flip Mino, as a potential tool for our journalists:
Flip Mino Test One from Adam Tinworth on Vimeo.
Flip Mino Test One from Adam Tinworth on Vimeo.
This is what my feed reader of choice, NetNewsWire, looks like on a typical afternoon. Many, many unread items in many, many different groupings. Looking at that, one might think that it is time for my to join the chorus of people announcing an RSS cull, trimming the feeds they subscribe to down to a manageable number.Â
Well, I'm going the other way. I'm adding feeds. And here's why:
Continue reading Full Fat Feeds: Stuffing My RSS Reader.
Furiously blogging on an internal blog, so posting here is likely to be light.
My employers RBI had a pretty good night at the Association of Online Publishers Awards yesterday, coming home with one quarter of the award on offer, including the one for best online business publisher. Go, us. Sometimes, when I look out at the internet generally, I feel a touch of despair at how much work we have to do. But on the other hand, news like this does remind me that we are some way ahead of the general traditional media pack, still, and that's cause for a little celebration, but no complacency.
More details on journalism.co.uk and Press Gazette, and my colleague Andrew has something to say about it, too.
More details on journalism.co.uk and Press Gazette, and my colleague Andrew has something to say about it, too.
So, I've finally arrived at the AoP Summit, to find largely disgruntled people. No WiFi, no power points, aak content... I can't help wondering if that's down to the nature of the people I chat to - Twittering, web-focused, social networking folks. So why are they in the audience, and not on the stage? Good question.However, Geoff Ramsey of eMarketer is busy combating the post-lunch lull with a face full of stays about the decline of print media, and the prospects of the internet through the current credit crunch.
Now, it's all ad-focused, but as that's where most if us still make our revenue, that's important. Around 6% of companies are lokling at Virtual Worlds. But it's not a mass Market medium, with only 500 people per week in most location in Second Life.
So Search takes the majority of ad revenue, but can traditional media startvto steal that back as they redefine themselves digitally?
Ramsey is big on video. He likes big stats on YouTube, and people watching full shows. But advertising is only about 2% of ad spend. Set to grow massively? Oh, yes, says Ramsey. Why? You can measure it, you can target it, you can share it.
Social networks? 30% of Internet users are frequent visitors. 70% of teenagers, though.
So, recommendations from friends arevthr most trusted marketing message. But how do you tap into that? Users aren't interested in ads in social networks. Over half never click on the ads.
Four principles:
1. Look, listen, lounge and learn.
2. Partner
3. Embed
4. Provide tools for sharing.
Many publishing businesses are heavily involved with the events business too, and I find the growing use of the web to support conferences before they occur increasingly fascinating. In a blog post earlier in the week, Janetti Chon outline the online initiatives they're using to support Web 2.0 Expo Berlin this year.Â
There's a social network for the event at Crowdvine. I first saw these springing up for conferences last year, and they're a really excellent way of identifying in advance contacts who will be at the event. Here's my profile in the network.
There's a whole series of satellite events around the conference (not unlike the ones you see at our party conferences in the UK, I suppose), including a BarCamp, which are being gathered together under the banner of Berlin Web Week.Â
And then there's the blogger outreach programme, of which I am a part. That's why I have a handy-dandy discount code for Web 2.0 Expo Berlin, that you can use to save 35% off the registration price. Just use the code webeu08gr9 when you register. I'd really like to get some blogger outreach going with some of RBI's events, so I'm finding my participation in the programme an educational experience...
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