Communications
Spreading the Word
We always provide strong marketing support for our products. Our latest television campaign follows in the footsteps of On•Cor's successful history of consumer advertising.
We also keep the trade in the loop with direct mail and relevant trade ads in industry publications.
Take a look at our press releases for the latest news.
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Advertising
Here are the most recent On•Cor television commercials, including our award-winning “Racing” commercial, the exciting “Karate” spot, and our “Open. Heat. Pop. Zip.” commercial for Pizza Pop’ems.
You can also see On•Cor in more places than on your tube or in your freezer. We’re all over the store with our eye-catching floor ads. You want more entertainment? How about our partnership with Sony’s DVD release of Surf’s Up. These are just a few of the ways you and On•Cor can become friends.
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Commercial History
On•Cor is Famous for its Commercials.
Our well-known TV ads have reached millions of people throughout the country. The jingle “For taste and more, it’s On•Cor,” is often cited as one of the most memorable in advertising history. For years, American consumers welcomed “Al the Grocer” into their homes – on the TV screen and at the dinner table. Richard Kind, the "On•Cor Guy" is picking up where Al left off, ready to offer assistance to those consumers who just can’t finish On•Cor’s Family-Size entrées.
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Richard Kind offers advice
in the freezer aisle.
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Al Molinaro - “Al the Grocer”
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"Oncky" was featured in
several commercials
throughout the 60's.
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Jerry Stiller and Ann Meara
(Ben Stiller’s parents) with
On•Cor's Founder, Sol Friend.
On•Cor's ad campaign, created by Blue Chip Marketing and Communications, a suburban Chicago advertising and marketing firm, leverages the rich heritage of On•Cor’s advertising while updating the campaign to resonate with today’s consumers.
Richard Kind is a natural to carry on the On•Cor legacy of impactful and humorous advertising. Building on the momentum of hit TV sitcoms like SpinCity and Mad About You, he will elevate On•Cor’s television presence, and introduce a whole new audience to the Family-Size entrée category.
From On•Cor’s inception in 1946, advertising has played a unique role. On•Cor’s founder, Sol Friend, was a pioneer in television advertising, utilizing sponsorships and product placements, and associating the brand with spokespeople and popular children’s characters. Even in the company's early days, we recognized the value of retail support, and the company made heavy use of radio and television, especially children's programs.
In the early 1950s, the Garfield Goose Children's TV Show offered a Rubber Tubby Duck as a premium for one On•Cor Minute Steaks wrapper and 25 cents. The initial response was disappointing until it was discovered that the mail was placed in the wrong post office box! What a relief. When corrected, we then mailed out almost 20,000 Rubber Tubby Ducks.
Later, we worked with Jim Henson’s Muppets to create a new muppet character called “Oncky.” Radio advertisements have featured such celebrities as the comedy duo of Jerry Stiller and Ann Meara (Ben Stiller’s parents), and Arlene Francis.
Richard Kind Biography
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Richard Kind
The On•Cor Guy
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“The On•Cor Guy” Richard Kind is perhaps best known to television audiences as “Paul Lassiter,” the irrepressible press secretary to the Mayor of New York on the ABC series Spin City. He is also familiar as “Mark,” Fran’s ex-husband on NBC’s Mad About You. Additional TV credits include stints as a series regular in Carol and Company with Carol Burnett and two ABC series, Blue Skies and A Whole New Ball Game. Most recently, Kind has guest starred in Law & Order: Criminal Intent, Psych, and the voice of “Frugal Lucre” in Kim Possible.Along with television, Kind’s experience includes stage and film work. He’s looking forward to releases of several projects this year, including National Lampoon’s Bag Boy, The Neighbor, and Snappers. Kind appeared on Broadway in Charles Busch’s The Tale of the Allergist’s Wife. He also starred in Rosencrantz and Gildenstern Are Dead at the Williamstown Theatre Festival. Other theatre credits include Power Failure, written by Larry Gelbart, directed by Arthur Penn, and staged at the Actor’s Studio Free Theatre.
Kind, who was born in Trenton, New Jersey and grew up in Bucks County, Pennsylvania, has had a lifelong interest in acting. He enrolled at Northwestern University in Evanston, Illinois as a pre-law major. Kind had planned on attending law school upon his graduation from Northwestern, but instead decided to take a year off to pursue drama.
He moved to New York, but came back to Chicago where he gained valuable experience working first with the comedic actors at the Practical Theatre Company and then with Second City. From there he moved to Los Angeles to join Second City’s L.A. troupe.
Kind is also a passionate golfer. He resides in Los Angeles with his wife.
President’s Letter
Howard Friend
On•Cor President
On•Cor’s Full For Family!
In 2006, we celebrated our 60th Anniversary, and we couldn’t be more excited of what we’ve accomplished through the years. From the earliest days of my father, Sol Friend, going door-to-door himself with the On•Cor truck, to our creation of the Family-Size category in 1958, to the dozens of new products, the aim remains the same — deliver the highest quality Family-Size entrées to families everywhere. It's been an amazing ride, but we have to admit, we feel the best is yet to come!
Our Pizza Pop’ems have already proven to be a success. Whether they're "popped" as an after-school snack, an appetizer before dinner, or as the official big game favorite, you know you can always "Pop’em Anytime".
We continue to form partnerships with notable entertainment companies such as DreamWorks, Disney and Sony Pictures. These programs consist of on-packaging coupons for DVDs and FSIs (Free Standing Inserts) announcing the collaboration and promotion.
If that weren’t enough, we continue to generate maximum exposure in-store, on the Web, and over the airwaves with Hispanic radio and excellent television commercials. It’s all part of the Family-Size support you've come to expect from On•Cor.
Make it a family Night with On•Cor Frozen Foods
Sincerely,
Howard Friend
President/CEO
News
More Pop to the On•Cor Line
Northbrook, IL - On•Cor Frozen Foods, the category leader in Family-Size entrées, continues to build with the success of the newest On•Cor family member: On•Cor Pizza Pop’ems. On•Cor Pizza Pop’ems are the first Family Size zip lock bag option in the pizza snack category.
“These resealable bags help avoid freezer burn and keeps products fresher in the freezer,“ says Howard Friend. “These bags are also gusseted on the bottom; which makes it easier to store.“
After school, before dinner, or for the big game, On•Cor Family Size Pizza Pop’ems are fulfilling the snacking needs of families everywhere.
On•Cor Pizza Pop'ems varieties range from Cheese to Pepperoni to a Combo of Sausage and Pepperoni.
Shoppers Prefer No Preservatives
Northbrook, IL - On•Cor Frozen Foods, the category leader in Family-Size entrées, has a big announcement to make…on their packaging. A “No Preservatives” banner is now prominently displayed on every On•Cor entrée package.
“Our entrées have always been preservatives free. But we recognize the abundant consumer response to the claim, especially on our packaging, and we’re excited to bring it to the forefront,” adds President Howard Friend.
Even with this new look to the packaging, each On•Cor entrée preserves that delicious homemade taste. Only now, the emphasis on family is even greater. With On•Cor, it’s always family night, done right.
For Taste and More, It’s On•Cor.
On-Cor "Surf’s Up" Dinner!
Northbrook, IL - On•Cor Frozen Foods, the category leader in Family-Size entrées, is continuing their recent tradition of family entertainment partnerships. This time, it’s Sony Entertaiment’s Surf’s Up, an animated family picture that goes behind the scenes of the high-octane world of competitive penguin surfing.
“This is yet another perfect partnership for On•Cor,“ said On•Cor President Howard Friend. “It’s a family film with proven Hollywood talent, critical praise and box office success, and On•Cor Family-Size entrées are a proven family favorite.“
Surf’s Up stars Shia LaBeouf, who’s most widely recognized for his role as Louis Stevens in the popular Disney Channel series “Even Stevens” and for his recent role in Transformers. Others contributing their vocal talents include Zooey Deschenal and Jeff Bridges.
With On•Cor and Surf’s Up, you’ve got family night done right.
For Taste and More, It’s On•Cor.
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