2008-06-20
Netfinity Interactive Launches Brand and Website for Alioscopy

Unique conceptual branding draws awareness for glasses-free 3D technology - Alioscopy is a patented, glasses-free 3D solution in development in Paris for over 10 years. The US headquarters was searching for a web design and development company with the strategic marketing background to also provide the brand platform for the U.S. launch.

For the initial phase of brand development, as it would apply to the web, Netfinity created storyboards that presented a conceptual approach to the Alioscopy brand platform. The challenge was to help the target audience conceptualize real 3D technology without showing the 3D technology visuals online. To do this, a brand concept was created - - The Dreamscape - - this concept allows the audience to dream about the reality of what is to come.

Through creative direction, design, messaging, and the use of Flash, Netfinity challenges the user to not only dream, but realize that real 3D technology has arrived. Targeting 3D designers, resellers, and retail business, the brand messaging speaks to each audience with a teaser-campaign strategy, motivating them to provide their contact information to learn more.

As the teaser campaign builds momentum, Netfinity Interactive will be in the background preparing for the next branding phase to continue to provide relevant information, creating a direct response between Alioscopy’s prospects and sales and marketing.

As Netfinity Interactive continues to diversify and grow their own brand, our client’s can continue to count on our web and marketing knowledge to help grow their brand too.

To check out the current Dreamscape campaign and website developed by Netfinity, take a look here: www.alioscopyusa.com.

Netfinity, Inc. is a full-service Interactive Design and Development firm located in San Diego, CA. With nearly 10 years of experience, the firm’s strategic and creative teams can partner with any company to develop a solid interactive strategy to help ensure the success of any project. To find out more about Netfinity's capabilities, the firm can be reached in San Diego at 619-795-2869, or through its website at www.netfinity.net