Mobile 2.0 and Emerging Mobile Media Services

I propose using the distinction between “place” and “location” as a useful framework for making comparisons between Web 2.0 and Mobile 2.0 in general, and location and locale, in particular. During a roundtable (”Web 2.0 Hits the Handset”) this week hosted by Airwide and Mobile Messaging 2.0, Tim Solt (from go2 media) introduced the distinction between location and locale to highlight the difference between a geo-location and where you are at a given point in time (e.g., Caesars in Vegas).

This clearly relates to the importance of “context” in mobile, which I recently wrote about in Context Is King. It also relates to the difference between the general and the particular, the objective and subjective, etc.

Post-modern geography highlights the difference between a place (my house) and a location (Princeton, NJ is located in the Western Hemisphere at 40.5 degrees latitude and 74.3 degrees longitude). Location is essentially a set of functional relationships whereas place captures the specificity and subjectivity of location. My house is much more than a location; it is a place that is infused with meaning and context.

Location is one element of place. Similarly, listening to music is not merely sound waves within some three-dimensional environment - a Cartesian space where everything can be located on a uniform grid. For me, listening to Scott Joplin’s Heliotropes, John Zorn’s Naked City or Bill Evan’s A Simple Matter of Conviction all connote distinct spaces of listening infused with past experiences of listening, performing and experiencing this music in particular places and contexts.

I contend that Mobile 2.0, when compared to Web 2.0, has more to do with providing users a personalized, localized and ever-present experience to the social web. On the phone you are able to create and consume content in a much wider array of places and contexts. Connecting wirelessly via a laptop is certainly liberating because it is portable but remains an entirely different experience; being mobile is more than simply being un-tethered.

Internet vs. Mobile

Prior to the roundtable on Web 2.0 on the Handset, Steve Bratt (CEO fo W3C) presented the following comparison between the Internet in 1994 and Mobile Data Services as of 2005.

Web 1.0, 2.0 vs. Mobile 2.0

To continue with this style of comparison, I suggest the following distinctions between Web 1.0, Web 2.0 and Mobile 2.0.

W3C and the semantic web

According to Steve Bratt and the W3C, we are moving from a Web of linked documents to “one web” of “creators and consumers” (i.e., Web 2.0) with linked data and services from everyone to everyone (Web 3.0 – the semantic web).

With regards to mobile, I contend that concept of “one web” does not presuppose a browser-based solution on the phone. Steve reinforces this concept by suggesting that the “one web” may involve different user interfaces and experiences but what is common across platforms is that people are accessing the same data with some type of “thematic consistency.”

Widespread adoption of Mobile 2.0

The overarching question that was posed during the Airwide Solutions and Mobile Messaging 2.0 roundtable (“Web 2.0 Hits the Handset” video coverage here), was what does the mobile industry still have to overcome in order to achieve widespread adoption of Web 2.0 from the consumer market?

My answer to this question was consistent with other posts I’ve done on Mobile 2.0. The enablers and drivers for Mobile 2.0 are:

The industry also needs to continue to push for standards and interoperability, i.e., consistent interfaces to ad platforms, social networks, messaging infrastructure and content across mobile and PC).

The Web 2.0 Round Table Final Comments

I had the good fortune to sit next to Rudy De Waele and was at a table hosted by Paul Ruppert.

Steve Bratt provided a succinct summary of the observations raised during the roundtable:

These comments are consistent with Arun Sarin’s (CEO of Vodafone) CTIA keynote. Although he made a similar speech at the Mobile World Congress in February, his points are worth reiterating.

Sarin’s main point is that “the Internet on mobile is the new, new thing.” The increase in data revenues across the Vodafone properties certainly reinforces this contention. Furthermore, “the mobile phone will be the primary touchpoint for continuous use of web services.” He outlined the following challenges to the industry:

Finally, Sarin succinctly summarized the key drivers for mobile data services, whether they are communication, entertainment, or mobile Internet services

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