Mobile User Experience: enabling people to focus on what they want to do, rather than on how they do it

At the next event, on the 24th November at "Le Biciclette" in Milan, we'll talk about Mobile User Experience.

Cell phones do all kinds of stuff - calling, text messaging, web browsing, contact management, music playback, photos and video - but they do it very badly, by forcing you to press lots of tiny buttons, navigate diverse heterogeneous interfaces and squint at a tiny screen. "Everybody hates their phone," Jobs said, "and that's not a good thing".

The introduction of the iPhone sets the bar high. To compete with Apple the weapon is innovation, particularly on the user experience, not on the features. On the iPhone in terms of features, there's really not much that is new. Also some features pushed by MNOs and phone manufactures are missing and no one complained (eg MMS).

It's not anymore about "more features". "When technology delivers basic needs, user experience dominates." (Donald Norman - MIT)

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So what Mobile User Experience teams do? They make things work enabling people to focus on what they want to do rather than on how they do it.

A good user experience:
- Increases revenues
- Increases customer satisfaction
- Reduces customer support costs
- Reduce training time

Small screen, mobility, reduced keyboard, social, contextual, are just some of the keywords that the mobile user experience need to take into account.

During next Mobile Monday we have top experts on mobile user experience:

Alberto Carniello, Telecom Italia
Alberto Ciarniello is with the new Business Innovation unit of Telecom Italia and serves as Board Director at OMTP Ltd. and at Mobile Entertainment Forum EMEA.

Previously with the mobile business unit operating TIM brand services, he was Mobile Industry Relations VP for Standards & IPR Management leading TIM’s efforts in GSMA and other Industry organizations and overseeing technology and service innovation initiatives and relations with innovation centres.
He held a number of Market Development VP positions at TI were he led roadmapping, business/technology valuation and innovative technologies start-up projects and contributed to the mobile broadband strategy.
Previously he was TIM’s network planning Director for Architecture & Technology Development for domestic and international development initiatives. Alberto served as Chairman of the Euromessage MoU and of the ERMES MoU. A graduate in Telecoms at Politecnico di Milano, he started his career at General Electric in UK then at TI’s research unit CSELT and ETSI in France.

Fabio Ricciato - Telecom Italia

Fabio Ricciato is responsible for mobile handset evolution activities within Telecom Italia - Research and Trends in Technology division.
He has contributed in OMTP since foundation and currently co-chairs the Steering Committee of the BONDI initiative.
He managed projects for development of mobile handset platforms and open OSes; his past activities covered also convergent phones, embedded appliances and intellectual properties for SoC in mobile handsets.
He published several papers and had speeches on mobile communication software, platform based design, SoC test and co-simulation. He is a graduated of the University of Illinois-Chicago and of the Politecnico di Torino and specialized in Telecomunication from Scuola Superiore R. Romoli.

Tim Haysom, Chief Marketing Officer, OMTP Forum (Open Mobile Terminal Platform)

Tim Haysom is the CMO of OMTP, having moved from Orange in 2007, where he served as Industry Relations Manager. Tim has spent over 16 years in the mobile telecoms industry, working first on the standardization of the GSM system, through the launch of the Orange network and moving through innovation and strategy roles. Tim has extensive knowledge in the areas of technology evaluation, business case development, due diligence and the overall environment of the global mobile telecoms, media and internet industry. He participates as a speaker at industry conferences and is a member of the Institute of Engineering and Technology. Tim holds a B.Eng. degree in Electronics from the University of Southampton.

Simo Säde, CEO, Etnoteam Finland
Simo Säde is the CEO of Etnoteam Finland Oy. He established the Etnoteam Finland usability team in 2002 and has made the company the leading usability consultancy in Finland and an international player. Etnoteam Finland belongs to Value Partners Group, a management and IT consulting multinational, with headquarters in Italy.
Etnoteam Finland’s user experience consultants work on the various aspects of mobile device UX everyday.
Simo holds a doctoral degree and his background is in industrial design. He started his career in a design consultancy working on product and graphic design.
Prior to joining Etnoteam Finland he worked as a researcher and project manager at the University of Art and Design Helsinki. He studied the ways of applying usability methods and processes in everyday work of a product design company. Simo has published approximately 30 scientific articles and given presentations in conferences on five continents.


Mobile Monday attendance is free and the event is open to all interested people - all you need to do is to ensure your place by registering to the event (see the top right corner of this website)!

We thank OMTP Forum for its support as sponsor of the event!

24hrsCamp coming to Milan!

This time the 24hrsCamp is set to develop a platform that uses the power of web 2.0 in engaging persons to partecipate in the work of NGOs. Now 24hrsCamp works with two non-profit organizations, Fondazione PangeaOnlus and Terre des hommes that are struggling to reduce the mother-infant mortality in developing countries.

The goal is to implement a website with a series of advanced ICT instruments that create a direct line between the help projects and the public supporting these projects: this way the supporters may actively participate to and follow the development of the projects.

Register to the event on the 24hrsCamp website.

Meet the Biggest UK Operators in Device Management Forum

Last call for tomorrow's Operator Day
in the Device Management Forum!

With the code MOBILE MONDAY you'll get
50% discount of the entrance fee.

All day starting at 9AM - Wednesday 29th October
Centrepoint, London

"We don't even know how many are out there."

Mobile Monday begins its 5th networking season!

At the next event, on the 13th October at "Le Biciclette" in Milan, we'll talk about Mobile Device Management (MDM):

Do you know, how many laptops, smartphones, PDAs and in-vehicle devices your company has around? Do you know how confidential data of your business they contain? Which applications their users have installed on them?

The use of mobile devices (most of them equipped with corporate email-access and many with capabilities to run proprietary business applications) have changed dramatically, writes Richard Martin at InformationWeek and continues:

Today, powerful mobile devices are as likely to be found in the hands of field technicians, mobile salespeople, and mid-level managers as they are C-level executives.

As the power and connectivity of mobile devices surge, their numbers are exploding: research firm IDC predicts that sales of enterprise "converged mobile devices" (smartphones, UMPCs, and the like) will reach 63 million units worldwide by 2010, up from 7.3 million in 2005...

"We don't even know how many are out there."

Evidently, mobile devices enable communications and facilitate access to necessary data regardless of time and place. At the same time, however, it is necessary to support and manage the devices - also regardless of time and place.

What does it take to keep the company mobile device fleet safe and updated? Mobile Monday will talk about the Mobile Device Management Business with an impressive line-up of top specialists:


Abraham Joseph Founder, Device Management Forum Abraham brings the latest news, trends and stats about the MDM business. Device Management Forum is an industry group formed to promote the interests of key stakeholders in device management and of which Nokia is a sponsor member.

Jouko Vierumäki CEO, Fromdistance
Jouko shares the latest innovations and overview to the Enterprise MDM business. Fromdistance has just secured investment from Aura Capital to support the strong international expansion, currently they look for partners in Italy.

Wouter Deelman CEO, Qelp
Wouter will tell about their experiences and challenges regarding a MVNO MDM project. Qelp is a software-as-a-service provider established in the Netherlands, serving major mobile network operators and MVNOs in multiple countries.


Mobile Monday attendance is free and the event is open to all interested people - all you need to do is to ensure your place by registering to the event (see the top right corner of this website)!

We thank Fromdistance for its support
as a sponsor of the event!