I've been a fan of Seth Godin's writings for quite some time, so I was delighted when my copy of The Big Red Fez arrived a couple of days ago.
In common with some of Godin's other books, The Big Red Fez is not a hefty volume with tiny print. It's just over 100 pages long, but every second page is a screenshot of a website or email, so it's actually a mere 50 pages in total. But a book shouldn't be valued based on its length, especially not in the case of Godin.
While some authors suffer from something akin to verbal diarrhoea, Godin excels in getting his point across clearly and succintly (the screenshots help illustrate what he's talking about).
So what is it all about?
It's about taking your website to the next level. Making it more useful and thus more profitable. No matter how good you may think your website is you can probably tweak it and improve it (I know this to be very true of any I operate!)
Most of what Godin talks about is simple and easy to put into operation - making the call to action more obvious for example, or rejigging error messages etc.,
Word of advice - if you run a website get a copy of this book!
In common with some of Godin's other books, The Big Red Fez is not a hefty volume with tiny print. It's just over 100 pages long, but every second page is a screenshot of a website or email, so it's actually a mere 50 pages in total. But a book shouldn't be valued based on its length, especially not in the case of Godin.
While some authors suffer from something akin to verbal diarrhoea, Godin excels in getting his point across clearly and succintly (the screenshots help illustrate what he's talking about).
So what is it all about?
It's about taking your website to the next level. Making it more useful and thus more profitable. No matter how good you may think your website is you can probably tweak it and improve it (I know this to be very true of any I operate!)
Most of what Godin talks about is simple and easy to put into operation - making the call to action more obvious for example, or rejigging error messages etc.,
Word of advice - if you run a website get a copy of this book!
