by Ken Winston Caine

Georgia Nichols asks, “What can you do to make life better for yourself and others?”

That’s a great question to ask.

A great focusing question.

A great legacy-creation-inspiring question.

Why me?

Why again?

Do you find yourself asking variations of those questions?

Then you’ll appreciate that Shlomo Vaknin has the answer. Really. And you can see it here: (more…)

Want to make ad sales about 10 times easier?

Create and launch a certain style of highly targeted, exciting, ongoing testimonial campaign.

I learned this particular technique from newspaper business consultant Eli Eisenberg and refined and perfected it to suit my personality and style and proved it. More than once.

For the campaign, use (more…)

ALBUQUERQUE — A group lobbying for passage of a right-to-practice act for unlicensed alternative health practitioners in New Mexico decided last night to use the terms “health freedom” and “health freedom act” in its campaign. The group plans to update its website language to reflect that.

The New Mexico Complementary and Alternative Medicine Project (NMCAAMP) agreed that the “health freedom act” terminology quickly communicates its objective to various segments of the public and to legislators whose support the group needs to enlist.

And it capitalizes on the existing public awareness of the health freedom campaigns that (more…)

To communicate instantly, establish rapport and win support for your offering, speak directly to your propect’s pain, concerns and/or dreams.

The key here is to know who your client is and to speak to them and their deep and great needs and desires. That’s vs. talking about you and your experience and expertise and offerings.

You know who you are. And that’s why you find it easy to talk about yourself. But do you know who your client is and what matters to them?

If you do, you’ll instantly prove it, because that’s what you’ll talk about when you encounter them.

And because you’re really talking about them, they’ll pay attention.

How to do that?

Put yourself in their shoes.

Imagine your client identifying themselves and their situation to you and then asking you, about your offering, “What’s in it for me?”

Use my simple fill-in-the-blanks exercise, if you like: (more…)