How a student’s iPod touch advert went mainstream

Posted 30 October 2007, by Aaron

An 18 year old British student has seen the mock iPod touch advert he made in his bedroom get aired on US TV and even shown live at the World Series.

Apple fan Nick Haley made the advert in his spare time and uploaded the 30 second spot to YouTube. Naturally he couldn’t believe his ears [...]

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Is the London 2012 olympic logo really that bad?

Posted 4 June 2007, by Aaron

Everyone’s saying it, opinions seem to be unanimous, the London 2012 Olympic Games logo sucks!

Earlier today at a star-studded ceremony, Lord Sebastian Cole proudly unveiled the identity of Britain’s pride and joy, the London 2012 Olympic Games.

If reaction and publicity is what they wanted, it is most certainly what they’ve got. Lets just summarise:

David Airey [...]

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What do you think of my NEW personal logo design?

Posted 14 May 2007, by Aaron

A few days ago I posted a personal logo conceptual design and asked for your feedback. What became clear from the comments I received was that everyone’s instinctive first response upon seeing the logo was not the response I desired. It drew the wrong connotations in the viewers mind.

So, back to the sketchpad I went, [...]

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What do you think of my personal logo design?

Posted 12 May 2007, by Aaron

For the last two years in my spare time I have been studying New Media Design at college. It all comes to an next month, and for the end of the course I need to exhibit all my work at the end of year exhibition. The exhibition serves as a great opportunity for showcasing my [...]

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How good design leads to world-beating brands

Posted 23 March 2007, by Aaron

Last week I treated myself to a new toy… an iPod shuffle! This is my first iPod, which I guess puts me behind the times, but there are good reasons why I have avoided buying an iPod in the past.

I always resent it when consumer electronics come bundled with proprietary software which you are forced [...]

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Sony: the next-gen brand of doom

Posted 11 March 2007, by Aaron

If you’re a keen gamer you are probably aware that the 23rd March signals the European launch of the PlayStation 3. If you’re unaware of this I suspect you won’t be for much longer because (despite the fact I’ve already told you) the Sony PR machine will undoubtedly crank into overdrive in the next week [...]

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