The new iPhone 3G launches next week. July 11 to be exact. You’ve seen the ads. You’ve read the hype. Now let’s be honest. You’ve already made the decision to buy an iPhone 3G. You fell in love the first time you saw it. Now, you just need to justify the decision and enroll your brain in the process.

Here are my top ten reasons to buy (or upgrade to) the iPhone 3G. These might also come in handy in trying to convince your spouse!

Usually, Publishers Weekly (or “PW,†as industry insiders call it) gets it right. Through the years, they have been very good to Thomas Nelson and to me. But today, I think they missed the boat. In “The PW Morning Report,†they said:

I have met very few people who have a plan for their lives. Most are passive spectators, watching their lives unfold a day at a time. They may plan their careers, the building of a new home, or even a vacation. But it never occurs to them to plan their life. As a result, many end up discouraged and disillusioned, wondering where they went wrong.

But it doesn’t have to be this way. You can live your life on purpose. It begins by creating a “Life Plan.†This won’t insulate you from life’s many adversities and unexpected twists and turns, but it will help you become an active participant in your life, intentionally shaping your own future.

This morning I had breakfast with Fitz, an old college roommate. We hadn’t seen each other in twenty-two years. To my surprise—and delight—he looked almost exactly as he did the last time I saw him. The only difference was that his blond hair was mostly gray.

We spent an hour or so eating and reminiscing. We talked. We laughed. And we listened. I shared with him pictures of my family, both of us laughing at the fact that I was a grandpa. I was amazed at how much we still had in common, even though both our lives and taken so many unexpected turns.

Last week, one of my friends asked, “How do you get through all of your email. It’s killing me. I just can’t seem to get on top of it.†I know the feeling.

Actually, I get asked this question a lot. Despite all the current technology and software tools available, many people are falling further behind with each passing day. They just can’t seem to keep up with the avalanche of digital messages hitting their inbox.

The debate about the future of book publishing is largely focused on two questions: First, how will books be sold (bricks and mortar vs. the Internet)? And, second, how will the content be delivered (traditional bound books vs. digital)? Both of these issues are, of course, being driven by the new realities made possible via the Internet.

But I think something even more profound is happening. While the Internet is shaping how we read, it is also shaping how we think.

When Apple introduced the original iPhone last summer, it was a complete WOW experience. People expected a new phone, but their expectations were shaped entirely by their previous experiences with cell phones. As a result, Apple exceeded the market’s expectations. The company reinvented the cell phone and WOWed the market.

Among other things, Apple redefined voice mail and Web browsing on a mobile device. The company married a phone to an iPod and threw in an amazing touch-screen interface to boot. The device has proven so popular that Apple has sold five million phones in the last year.

Recently, while on vacation, Gail and I saw two movies in the theater. (I’m not going to mention which movies, because whether you agree with my assessment is not the point.) Both movies sounded great. We eagerly looked forward to seeing them.

Unfortunately, we were disappointed in both movies. We left the theater regretting that we had made the investment in terms of money and the time.

It’s been more than a year since I updated our list of the Top Ten Publishers in America. Because of some changes in the available point-of-sale data, we were not able to get create a reliable ranking. However, we have seen an improvement in recent months. It’s not perfect, but we do believe it represents the best data currently available.

These lists are based on revenues for the twelve months ending March 31, 2008. We created these lists from a proprietary database we have assembled at Thomas Nelson. It is based on various point-of-sale systems from multiple sales channels.

Several years ago, I wrote out a list of “100 Things I Want to Do Before I Die.†It’s really an amazing, audacious list. Whenever I review it, I am both inspired and stunned by how many of the items I have already accomplished. And yet, there is so much more. The list keeps growing.

I’ll bet you have a list, too. Perhaps you’ve written it down; perhaps not. Regardless, you doubtless want to accomplish things—probably a lot of things. Really important things. Unfortunately, life is short. I have more to accomplish than I could probably do in seven lifetimes.

I hear publishers and booksellers complaining all the time about how bad the book publishing industry is. Gas prices are up. Retail traffic is down. Books are simply not moving. One pundit remarked, “Flat is the new up.†Evidently, Dwight Baker and his team at Baker Publishing Group didn’t get the memo.

For the fiscal year ending April 30, 2008, Baker reported sales up 16% to $57.9. Yes, they had a huge hit with 90 Minutes in Heaven, but, according to Dwight, their sales growth was “much more comprehensive†than this one title. In fact, the company experienced growth in all divisions: Revell was up 26%; Chosen, 25%; Baker Books, 15%; Baker Academic, 13%; Brazos, 10%, and Bethany House, 9%.

This post is a 20-minute guide to Twitter for non-techies. (If you don’t know what Twitter is, you can start with my first post on the topic, Twitter-dee, Twitter-dum. If you still aren’t convinced, then read 12 Reasons to Start Twittering.)

Saturday night over dinner, I helped my friend, Karen Anderson, get started on Twitter. Yesterday, my son-in-law, Chris Crimmins, got started. He was having some difficulty getting his phone hooked up to Twitter. I thought, I wish I had a simple, step-by-step guide to give him.

As I have said before, we don’t need more books. Instead, we need better books. Specifically, we need books that “wow.†But what is wow and how can we develop it?

The first step is learning to recognize it. Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.

Today, Christian Retailing ran a story about Thomas Nelson pulling out of the International Christian Retail Show (i.e., “ICRS,†the show formerly known as “CBAâ€). The article was entitled, “Thomas Nelson: ICRS Pull Out.†Unfortunately, it is not available online, so I can't link to it.

For the most part, CR got the story right. However, there are two items I’d like to correct. Both of them are near the end of the article. The first item is a simple omission.   A few weeks ago, in response to our decision not to attend ICRS, CBA issued a press release. The last paragraph said,

I began blogging in April 2004. (I actually began writing articles and posting them on my Web site in 1998, but that was before we used the term “blogging.â€) Since that time, I have posted 344 entries. At an average of 800 words per post (which, for me, is conservative), that is 275,200 words—almost four 256-page books.

During this time, I have learned a good deal about blogging. I’m sure I still have a long way to go, but I thought I would summarize what I have learned so far:

In late December of 2007, I issued the 2008 Half Marathon Challenge. An amazing 135 of our employees participated in the event and participated. It was my second half marathon, and I enjoyed it even more than last year.

Last week, Lindsey Nobles, my Director of Corporate Communications, invited everyone who finished to write about their experience. Like last year, we were overwhelmed. It seemed that the majority of runners wanted to share their experience. As a result, I have included them below in full. (They are listed alphabetically by last name.) I found them truly inspiring.

I originally committed to using Twitter for 30 days. So far, I have enjoyed the service and intend to keep using it. My wife, Gail, and three of my five daughters are active. I have sure this is one of the reasons I am still using it.

Don’t know what Twittering is? Read my original post on this topic. If you want to know how to get started, read The Newbie’s Guide to Twitter.

One week ago today, I was running the Country Music Half Marathon. It was an incredible experience. I enjoyed this year’s race even more than last year’s—which is saying a lot.

Amazingly, some 32,000 people participated in either the race. According to various media reports, another 32,000 or so spectators attended. Regardless, it was a sea of people. Unless you run these types of races, you can’t imagine the energy.

Last time I checked, I was getting about 800 emails a week. That sounds like a lot, but it’s manageable. I never have more than a hundred in my inbox at any one time. My goal is to get to empty, every single day. Usually, I succeed.

Conversely, I usually get about three traditional letters a week. You know what I am talking about, right? It looks similar to an email, but it’s printed on actual paper, neatly folded and inserted into an envelope, with a real, honest-to-goodness stamp on the outside.