When I signed up for HackerSafe they told me that their tests proved it increased conversions and they touted to me how recognized the brand name ‘HackerSafe’ was. It was recognized worldwide and a sign of trust and security that gave your site visitors and customers extra comfort when doing business with them and helped overcome buyer skepticism.

Hard to believe it was that strong of a brand. Especially since I went to one of my sites today and apparently they have suddenly changed ALL the HackerSafe “trusted and recognized” logos to ‘McAfee Secure’ logos. I guess all the credibility wasn’t worth keeping. It also wasn’t worth telling their customers about ahead of time either. I pay $100 a month for their .gif image on two of my websites, would have been nice to know ahead of time along with justification of the switch.

I read several articles about the HackerSafe logo where split testing from 3rd parties showed a slight increase in sales when the HackerSafe logo was used vs. not using it. Now, I’m really overpaying for it I feel, although I will have to do my own split-testing to see if it’s making any difference. Only time will tell.

Just makes you wonder how strong a brand really is or how together a company is when their product and brand can simply be replaced without even notifying paying customers about the switch. Like I wasn’t going to notice or care. Apparently they are banking on McAfee being a bigger brand name, let’s hope they’re right.

Are you paying for HackerSafe logos? How do you feel about the switch? Leave a comment and share your thoughts.

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With the announcement of the upcoming release of the new 3G iPhone today, I thought it would be fitting to share some cool iPhone Apps that I use on my iPhone. And yes, I will definitely be getting the new iPhone when it comes out in July. With the lower cost of the new iPhone and the 3G network I think it will definitely be worth the $200 to $300 cost. I’ve already purchased two iPhones, the second one I purchased after my first one didn’t survive the ’super cycle’ in my washing machine. Walking in to drop another $500 for a second iPhone because my first one got soaked wasn’t a pleasant experience, however for me the iPhone has been worth its weight in gold.

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