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Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results.

Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on a community. The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community.

Morgan City has reported 100 percent lost of electrical services, water & sewerage services. Electrical service is expected to be down for 1 week.

-Water treatment plant hit by a tornado.
-No hospital service. Generator at Teche Regional has been compromised.

More information on Morgan City and Hurricane Gustav

UPDATE
USAToday reports Governor Jindall has said “Morgan City and Houma have seen the worst of the storm, according to local officials on the ground”

Donate:
- Red Cross
- List of other organizations in Louisiana for disasters relief

Is your business maximizing your most valuable link building resource? They’re your customers because they are already sold on your product or service. Learn more techniques in part 2 of my column link building with customers at SearchEngineWatch.com.

Tired of devoting resources to low-value link strategies? Discover the goldmine of links your company is sitting on. Learn how to expand your customer base and build links at the same time in my latest column at SearchEngineWatch.com Link Building with Customers.

If you missed my previous column learn how to use Word-of-Mouth Marketing (WOMM) to build links and increase sales.

Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious.

Excerpt:

Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If the contest is simply judged on the “number” of links people obtain, then employees will focus on numbers, and the quality will suffer. Instead, place the focus on rewarding quality links.

One question I am often asked is how much time and money to invest into link marketing. In my latest column at SearchEngineWatch.com I tackle the issue of budgeting resources for link building.

Are you hesitate to link to other sites? Think that is helping your rankings? Think again.

…when a search engine discovers a page pointing users in the direction of more useful information, that page will be given more credit. Ask yourself what’s more useful: information that cites other government, education, and medical sites on a particular disease, or a page of copy describing the disease without referencing any authority sites? Not even a citation. That answer is a no-brainer.

Read my SEO column at SearchEngineWatch.com Afraid to Link Out? Think Again.

Discover how to build links by giving back to your community on a international, national, or local level. Use this traditional public relations strategy to market your business and build links at the same time.

SearchEngineWatch.com: Link Building from the Heart: Giving to Get

Most E-Commerce sites are shopping carts on steroids. I often hear statements such as, “Who would want to link to my clothing site?” Replace clothing with whatever you sell.

Find out how to build links to online retail sites in my SearchEngineWatch column SEO Link Building: Online Retail and E-Commerce Sites.

Excerpt:

Let’s start by correcting a common misunderstanding about content. Just because your SEO company is adding 20 pages of generic content to your site each month doesn’t mean it’s the type of content that will entice people to link to your site. If it were that simple you wouldn’t be reading my column — nor would I be in business.

Looking for link build ideas & strategies? Discover some simple techniques to solve customer problems and build links at the same time. Check out my latest column at Search Engine Watch on 5 Ways to Discover Link Building Ideas

Consumer Review Sites

Spend time researching consumer review sites for your industry. Try to spot recurring issues. Review sites provide a wealth of invaluable customer data.

Read 5 Ways to Discover Link Building Ideas

 

seo conference
Session
Viral Marketing Campaigns

Columnist for Search Engine Watch
Link Building

Authored 3 Advanced SEO Courses
SEO Training

Conference Speaker
Search Marketing Conference
San Jose, CA 2008
Travel Edition 2007
New York City 2007
Chicago 2006

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Afraid to Link Out? Think Again

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Justilien's Expat Travel
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Justilien.com offers advice on link building strategies to improve search engine rankings and branding.
Services include custom link building, link building training and SEO consulting.

Justilien’s new project is a Costa Rica Travel Guide.
Discover the beauty of Playas del Coco and Tamarindo, Costa Rica.
Resources on finding Playas del Coco vacation rentals & Tamarindo vacation rentals

Copyright 2005-2008 Justilien Gaspard

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