Google has acquired FeedBurner
More Information about the acquisition:
Frequently asked questions
Background
Q. What is FeedBurner?
A: FeedBurner is a Chicago-based company that provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web and make feed-based content more accessible and manageable for its end users.
Q. Why did Google acquire FeedBurner?
A. Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner's technology and talented team are a great addition to Google's current solutions for advertisers and publishers.
Q. What are the terms of the acquisition? How much did Google pay?
A. The terms of the acquisition are confidential, and the deal is officially closed.
Q. Will Google assume full operational control of FeedBurner, or will FeedBurner remain autonomous?
A. We are excited to have the FeedBurner team join the Google team. The FeedBurner website will remain operational as we continue to integrate their technologies with Google's tools.
FeedBurner Media Partners & Business
Q. What does this mean for FeedBurner's partners, advertisers, and users?
A: We are excited to continue offering FeedBurner's exceptional tools to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. Users can continue to sign up for FeedBurner's services and take advantage of their feed tools and features immediately, and advertisers can continue to leverage FeedBurner's media network to achieve their marketing objectives.
Industry/Business
Q. What are Google's plans for integrating FeedBurner into Google technology? Will it become part of the Google advertising platform and/or Google Reader? Will it be integrated into Google Analytics?
A. Our teams will work to improve the experience of our users, publishers, and advertisers, but it's too early to know how FeedBurner's technology will be integrated into Google. We do not have any news to share about integration plans at this time.
Q. Will the feed-based ads continue to be sold on a purely (cost per thousand) CPM basis, or will they be sold on a (cost per click) CPC basis like most AdWords ads?
A. As this is a recent acquisition, it is too early to say what the ads pricing will look like. We will explore a variety of options to determine what is best for our users, advertisers, and publishers.
Q. Given the dramatic growth of feed-based content in recent years, how much advertising market share does Google hope to gain from this acquisition, both immediately and over time?
A. While we don't release specific projections, we think there is great value in feed-based advertising. As more and more content emerges on the web, users are looking for an easier way to aggregate that content. We think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality user experience.
Q. Where does Google see feed-based advertising going in the future, in terms of both revenue and the technology itself?
A. While we don't release specific projections, we think there is great value in feed-based advertising. As more and more content emerges on the web, users are looking for an easier way to aggregate that content. We think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality user experience.
Privacy
Q. How will the acquisition affect user privacy?
A. Google has a long-standing commitment to protecting the privacy of users' personal information. FeedBurner users can expect the same high standards of privacy protection following this acquisition. We believe that notice and choice are the foundations of privacy. As such, we are committed to transparency for our end users, and to respecting the choices they make with regards to their privacy preferences. The transition to Google’s privacy policy and the opt-out mechanism we are providing for current FeedBurner users will help us achieve these goals.
Q. How will Google use the information gained from the FeedBurner acquisition?
A. Google's privacy policy lets users know the types of information we receive and collect when you use our services, as well some of the steps we take to safeguard information.
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