Email Marketing Tools

EmailLabs continually develops tools and calculators designed to help you improve the performance of your email marketing program, and provide additional means of analyzing its success. If you have feedback on our current tools, or ideas for new ones, email our Marketing Department at marketing@emaillabs.com.

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Email Preview Pane Rendering Quiz
The preview pane in email clients dramatically changes what recipients actually see – and if your email is poorly designed, what they’ll see is almost nothing. Take our quiz to find out how your HTML email template measures up.

From & Subject Line Preview Tool (IE only)
View what your email message's From and Subject Lines will look like in various popular email clients/Web-based services.

List Growth and List Hurdle Rate Calculator
Want to grow your list by 100,000 customers in the next 12 months? Well depending on your bounce rates, unsubscribe rates and spam complaints, you might actually need 150,000 or more new subscribers to achieve your growth goal of 100,000. Use this handy tool to calculate your hurdle rate (percent of lost subscribers each month) and the total number of new subscribers you'll need to acquire to achieve your list growth targets.

Email Marketing Usability Rating Calculator
Usability of email marketing messages is one of the least written about, but most critical aspects of email marketing success. Take the usability test and see how your email marketing program rates.

Ecommerce Email ROI Calculator
Calculate the true return on investment of your ecommerce email campaigns.

W3C Markup Validation Service
An estimated 9 out of 10 HTML emails are not W3C HTML compliant, which can cause rendering as well as delivery issues. If you use HTML in your messages, use a tool such as the W3C Markup Validation Service to make sure your code is error-free and follows W3C HTML guidelines.

Email Marketing Planner & Checklist
Plan and monitor the progress of your email campaigns & newsletters with this customizable email marketing planner and production checklist. Provided in HTML, PDF and MS-Word.

CAN-Spam Legal Brief (5-page PDF)
Legal brief prepared by Dow, Lohnes & Albertson, PLLC covering key elements of CAN-Spam that affect commercial email marketers, including scope, requirements, liability, remedies and enforcement, recommended compliance measures and more.

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