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Email Marketing Best Practices & Quick Tips

Click on a category button below to view our growing list of quick tips. We also encourage you to subscribe to our monthly newsletter Intevation Report.

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Creative: Design, Copywriting & Programming

[image]   Put More Value in Your Top Line
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[image]   Seven Tips to Improve Your Email Program’s Usability
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[image]   11 Tips to Make Your Email Messages Meaningful and Relevant
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[image]   Designing Your Emails for the Inbox
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[image]   Add Personality to Your Newsletters
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[image]   Style Sheets: Don't Use 'Em, But if You Have To...
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[image]   Validate HTML Content and Avoid Using Scripts
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[image]   Keep HTML Emails to 500-650 Pixels in Width
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[image]   Create a Web Version of Your Email Newsletter
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[image]   Don't Neglect Your Email Design
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[image]   Writing Effective Subject Lines
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[image]   Dealing With Microsoft Smart Quotes
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[image]   Personalize Your Subject Lines
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[image]   3 Important Reasons To Use Image Alt Tags
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[image]   How to Address Lotus Notes Compatibility
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[image]   AOL Filter - Blocks Emails With HTML Errors
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Segment, Target & Personalize

[image]   4 Ways to Get to Know Your Customers and Build Trust
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[image]   Two Quick Tips to Increase Email Personalization
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[image]   Transparency: Proof is in the Email
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[image]   Effective Targeting with Dynamic Message Assembly
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[image]   Use an API to Leverage Your Customer Data
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[image]   Improved Results Through Behavioral-Based Segmentation
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[image]   Target Your Campaigns Using Demographic Segmentation
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[image]   Targeting Emails to AOL Subscribers
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[image]   12 Tips for Targeting Inactive Subscribers
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[image]   Use Your Customer Data to Personalize Emails
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Privacy & Regulatory Compliance

[image]   3 Reasons You Need A Double Opt-In Policy
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[image]   Complying with CAN-SPAM - 7 Key Steps
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Delivery & ISP Relations

[image]   8 Ways to Avoid Blocked Email Images
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[image]   How to Minimize Bounces
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[image]   Tips for Managing Spam Complaints
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[image]   Be Aware of Your Sender Reputation
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[image]   Defining Soft and Hard Bounces
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[image]   Getting Added to Recipients' Address Book/Personal Whitelist
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[image]   Avoid Outlook's Junk Email Filter
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[image]   AOL Filter - Blocks Emails With HTML Errors
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Open, Click & Convert

[image]   The Importance of Optimized Landing Pages
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[image]   Thinking Beyond the Open Rate
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[image]   More Links Can Increase Your Open and Click-Through Rates
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[image]   Shorter Subject Lines Produce Higher Open and Click-Through Rates
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[image]   When is Your Open Concentration Period?
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[image]   Demographic/Psychographic Factors Affecting Your Open Rates
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[image]   Calculating Click-Through Rates (CTR)
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[image]   Tracking Open Rates
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Test, Measure & Benchmark

[image]   Sufficient Sample Size for Split Testing
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[image]   Improve Performance with Variable Testing
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[image]   Key Metrics for Ecommerce and Publishing
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[image]   Internal and External Benchmarking
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[image]   Dissecting Your Campaign Results - Drilling Down For Answers
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Plan & Strategize

[image]   How to Calculate the Potential Impact of Increased Email Frequency
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[image]   Add Opt-In to PPC Landing Pages to Boost ROI
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[image]   Creativity Can Boost Third-Party Registration
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[image]   3 Strategies to Increase Your Email Marketing Effectiveness
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[image]   Email Marketing Planner & Checklist
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[image]   3 Ways to Reduce or Eliminate Email Mistakes
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[image]   When To Send A Correction Email
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Build & Manage Lists

[image]   Confirming Unsubscribes Via Email
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[image]   Don't Giveaway Your Downloads too Early
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[image]   Six Tips to Improve Your Email Opt-In Process
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[image]   Four Ways to Determine the Optimal Send Time of Your Email Marketing Campaign
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[image]   Calculating Email List Fatigue
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[image]   Calculating Email List Churn
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[image]   Three-Step Process to Manage Shared Email Addresses
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[image]   Collecting and Confirming Trade Show Email Addresses
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[image]   6 Guidelines to Keep in Mind When Building Email Lists
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[image]   3 Steps to Ensure A Quality Email List
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[image]   Just Say No to Prechecked Boxes
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[image]   5 Online Ways to Build Your Ecommerce Email List
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[image]   Minimizing Churn from Bad Addresses
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[image]   10 Offline Ways to Build Your Permission-Based List
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[image]   Designing Effective Opt-In Forms
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[image]   Optimized Opt-in Pages Increase Conversions
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[image]   Getting Customers to the Opt-in Page
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[image]   Build Your List Through "Piggy-Back Marketing"
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