About Us

EmailLabs, a subsidiary of Lyris, Inc. (OTCBB:LYRI.OB), is a leading company in high-performance email marketing solutions. Our technology platform empowers more than 550 companies, and has unfailingly earned rave reviews for its feature set and usability. Easy-to-use technology, unrivaled reporting/tracking, advanced triggers and  segmentation filters and secure, reliable infrastructure are EmailLabs' hallmarks and the focus of our continued product development.

EmailLabs provides more than technology. We also provide the expertise and service needed to make your email marketing efforts a success. Our Web-based interface allows you to easily integrate your customer data, eliminating the IT hassle of installing and managing in-house email software. Our Client Services team provides complete support from basic and advanced training, initial set up to email campaign delivery. Our clients experience the highest delivery rates in the industry. We offer creative and consulting services and unmatched best practices and knowledge exchange via our comprehensive Resource Center, Best Practices Guide and award-winning Intevation Report best practices newsletter.

EmailLabs works with clients across a wide variety of industries including ecommerce, publishing, high tech, financial services, marketing agencies and consumer products. Our clients range from fast-moving Internet start-ups to Global 2000 companies, including Nokia, Agilent, Washington Mutual, Palm Source, Jupitermedia, NARS and The Nielsen Company (formerly VNU eMedia).

Company History
EmailLabs is headquartered in Menlo Park, California and was formed in October 1999 by top executives from Infoseek/GO, Webex and Vulcan Ventures. These executives shared a vision of providing world-class technology with the highest level of customer service and support in the industry. EmailLabs emerged as a distinct product and brand as the obvious need for excellence grew in the email marketing industry.

In May 2000, EmailLabs first launched its products and services. Understanding the needs of customers has been our top priority. As a result, the company has developed a complete group of products and services which has been primarily driven by client needs and preferences.

In April 2002, the company officially rolled out its third generation solution set with advanced reporting and tracking features, complete data segmentation, survey systems, reply-to handling, user profiling and many more new features. In October 2003, the company launched its next generation application with dozens of enhancements, including open and click histograms, spam content message checker, user permission controls, report builder, link aliasing and more. The company also continues to add and expand its service offerings, including strategic consulting, creative design and ISP relations and delivery.

Between major version upgrades, EmailLabs adds dozens of new features and enhancements. In August 2006, EmailLabs launched Version 4.8 of the application. Key features include the EmailAdvisor integration, delivery via RSS option, contextual best practice tips, and key performance indicators report.

In October 2005, EmailLabs was acquired by Lyris, Inc. Through its wholly owned subsidiaries, Lyris, Inc. provides a suite of best-of-breed tools for managing email marketing campaigns end to end, publishing and managing Web site content, creating landing pages, and optimizing sites based on sophisticated, yet easy-to-use Web analytics. The company's subsidiaries and solutions include: EmailLabs, hosted email marketing software; Lyris Technologies, hosted and installed email marketing software; ClickTracks, hosted and installed Web analytics software; and Hot Banana, hosted and installed Web content management software.