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If you haven’t noticed yet, you will soon enough. The world is changing. Rapidly.

Everywhere around the world, people are having conversations about … well, anything really. They’re blogging, commenting, sharing information on bulletin boards and forums, forming communities.

They’ll talk about anything. Most likely, they’re also talking about you, your company, your products, your customer service, your competitors … Wake up and smell the coffee my friend: you no longer control the message, nor the medium.

Scary, huh? Not necessarily.

Are you interested in what people have to say? If you are, what would you do if you knew? Would you observe ferociously and act on what you learn along the way? Would you join the conversation, absorb both the positive and negative feedback and let it benefit yourself, your company, your products, your customer service, your positioning towards your competitors?

If you’re ready to dive into the new era of conversation, give me a call. We’ll have a chat about (corporate) blogging, Web 2.0, social networking and online communities.

I promise: it’s much more exciting than it sounds.