Speakers (scroll down to view all)

Amanda Edmonds
Strategic Partner Manager
Google Book Search

Biography

What's Next for Publishing? Exploring Your Options for Digital Distribution
Digital technology is opening new vistas in publishing, offering fresh opportunities to discover, develop and expand markets online. With more and more readers turning to the Internet to find information, publishers are seeking new ways to capture their interest and meet their needs. How are readers discovering books online, and what do they want from ublishers? What strategies can publishers use to find the "sweet spot" that will turn a reader's interest into a book sale? How can publishers monetize the "long tail," breathing new life into backlist, lightly marketed or out-of-print titles? Join Google for a talk about how publishing is changing and explore your options for marketing, selling and distributing books.  

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Jeff Steele
Director, Digital Text
Amazon

Biography

Digital Publishing - Building New Revenue Opportunities on Frontlist and Backlist Books: The Amazon Approach
Opportunities are expanding in the digital publishing business for small and large publishers alike. What are the primary aspects that influence a reader’s buying decision when purchasing a print book online or considering a digital book purchase? Jeff Steele will discuss Amazon’s search, discovery, and relevancy initiatives as it relates to digital publishing and how they enhance a buying decision: How will this change the traditional approach when publishing and marketing a book, and how it affects Intellectual Property Rights and Territoriality.

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Carol Fitzgerald
Co-Founder/President
The Book Report Network

Biography

Marketing: Making Your Message Known in Bits & Bytes
In a world where consumers may start their search for a book online instead of in store, the topic here is how to successfully market books on the Internet. Included will be examples of promoting mid-list titles to niche markets, as well as bestsellers and bestselling authors. Goals that will be addressed are reaching readers where they are looking for books and how to create "the long tail."

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Michael Cader
Founder & Creator
Publisher’s Lunch and PublishersMarketplace.com

Biography

Digital Publishing - Past, Present and Future
Doing anything digital begins and ends with effective web sites and an understanding of what web users expect from you--but most publishers' sites are more 2000 then Web 2.0. We'll look at the fundamentally different ways in which  content works in a web world, and how to develop meaningful relationships with readers that will empower your print and digital publishing for years to come. It's not about the technology or any given Internet player, but rather what you do with it. "Publishing" in an online world puts readers first, engages them directly, and honors and harnesses the power of the network in far different ways than traditional publishing--even as the traditional publishing values of selecting, shaping and presenting great ideas and singular voices still carry weight, as long as you know how to "make them public" in this new arena.

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John Wicker
CEO
Klopotek Inc.

Biography

Thinking Digitally: Strategic Planning in a Digital World
Strategic Planning in a Digital World is akin to Strategic Planning in any world. John will discuss how the strategies of Napoleon and Alexander the Great are as relevant in a digital world as they were in their worlds.  Strategic thinking is not simply an extension of what you know, based on analysis, but requires an element of coups d'oeil (strategic insight) which can best be obtained from a structured process starting from the specific problems that you face and an assessment of options blended with imagination, intuition and an ability to project yourself and your organization in the many alternative futures which might face us in a digital world.  John will provide a set of five maxims for success for Thinking Digitally and developing a Strategic Plan in a Digital World.

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Robert S. Weiner
Senior Vice President of Licensing
Copyright Clearance Center

Biography

Protecting, Managing and Leveraging Your Digital Assets
A look at the “Digital Dilemma” and what it means to publishers and users today, including a brief overview of U.S. copyright law and its genesis to put it into context, and attention to a couple answers to the question, "How can I earn more revenue and reach a broader audience with my publishing assets (while potentially even lowering costs)?"

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Robert E. Baensch
ECPA Publishing University Program Coordinator & Training Consultant

Director for Certificate Programs in Publishing, New York University,
Consultant for international, professional, trade and digital publishing

Biography

Defining the Goals
Concluding Remarks