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Bottom Up Marketing

Stephen O'Grady (Redmonk)

Business Track · Long Talk

Thursday, 9:45, 45 minutes | Ballroom ABGH   Add to your calendariCal

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Developers play a critical role in the success or failure of any product or open source community. Therefore, it is important you engage with the developer community. However, developers have more or less been immune to traditionally marketing techniques. This session will discuss a different approach for ʽmarketingʼ to developers; one that speaks to their values and engages them into a conversation.

Stephen is a Senior Analyst and co-founder of RedMonk, and covers the full spectrum of enterprise software, with a special focus on open source communities and technologies. Before setting up RedMonk, Stephen worked as an analyst with Illuminata, drawing on his real world expertise in designing, architecting and implementing ECM and Portal solutions for leading systems integrators. Prior to joining Illuminata, Stephen served in various senior capacities with large systems integration firms like Keane and boutique consultancies like Blue Hammock.

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