To hear the operators of content-delivery networks — and their investors — tell it, you’d think that high-definition TV (HDTV) and video ruled the Internet. While they may in a few years, only those who survive a coming market shakeout will benefit. For consumers, meanwhile, online high definition video is more science fiction than reality television.

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Database security provider Sentrigo, Inc. today demonstrated at DEMOfall 08 its recently announced Hedgehog vPatch, a "virtual patching software" that protects databases of payment cards, college alumni records, and other private information against theft and manipulation without forcing databases to stop operating.

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Helping people go paperless, ARX today announced at DEMOfall 08 that the first version of its digital signature application for individuals, small businesses, and business teams will be available in January on Window-based computers. It is expected to be priced at $149 (U.S.).

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Data Essence of Haifa, Israel today at DEMOfall 08 demonstrated a beta version of its first semantic Web powered application designed to help institutional investors find information buried deep in obscure Web sites. The company plans to initiate beta testing of its software-as-as-service application with 10 investment funds within the next few months

The eight-person start-up is one of six companies demonstrating their latest products at DEMOfall 08 this week under

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Israeli start-up mPortico, a mobile content distribution platform, today at DEMOfall 08 announced a deal with Dane-Elec Memory to produce a shopping and entertainment "emporium" consumers can load onto mobile phones with a preloaded mPortico memory card.

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Tufin Technologies today is demonstrating at DEMOfall 08 in San Diego, CA its future IT security product - Tufin SecureChange Workflow, which automates the security lifecycle of a change request from a business requirement to the actual configuration change and corrects implementation. The product will be commercially available later this year.

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Wildly successful in the enterprise for decades, packet network Ethernet is now becoming the data transport for telephony carriers as a way to cut the cost of delivering services to customers. Ethos Networks of Herzilia, Israel
today at DEMOfall 08 launches the second phase of a beta test of its wireline carrier solution, which expected to be
available later this year.

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It almost sounds like an entrepreneur’s death wish: launching a startup targeted squarely at a market’s leading product. And yet time and again throughout the technology market’s history, it’s a strategy that has worked for a lucky few. Don’t forget, today’s nearly forgotten brands, such as AltaVista and Excite, were among the giants of online search at the moment when two MBA dropouts decided to launch a new search engine.

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New social network players say don't call "game over" simply because MySpace and Facebook are pulling in about 70% of the Web traffic that's headed toward the top 57 social networking sites. Scrappy new players are devising engagement strategies, narrow customer focuses, and product twists to lure audiences and catch the eyes of business developers. The market is still young and up for grabs.

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3D on the Web conjures up images of virtual worlds where people escape from reality by assuming a fantasy identity. But “Web3D†is poised to change not only how users interact with the Web, but how businesses interact with consumers and with each other. A host of new companies are scrambling to cash in on this rapidly growing market by offering online 3D shopping, socializing, and even browsing itself. The question is: Will these new 3D applications catch on?

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