The FIA corporate name may not be well known to consumers, but in the IT field they are a top providers of network storage solutions. The recent entry into the consumer market with the On3 device is a strategic move to grow market share, and certainly looks to be one that will pay off with time. How does a company with network storage expertise win over techie consumers? Let’s see…
Take a smattering of high-quality network storage for office environments, throw in a full suite of video and audio outputs, A/V codecs, and a TV-hosted interface with remote control, and voila! You’ve got the new On3 Media Player. FIA has taken a slightly different approach to the multimedia convergence marketplace, by basically assuming you’ve got the TV and a networked PC with media already, but want to get your media TO your home theater with the least pain and effort – and, without requiring that the PC be running ’server’ software or otherwise stay on 24/7.
Direct from FIA, here’s the basic overview of the On3 Digital Media Player and Library:
Videos, Music, and Photos On Demand
and as Simple to Use as 1, 2, On3
You’re moments away from sharing and storing your library of digital media, including videos, music, pictures and other kinds of digital content using the FIA On3 Digital Media Player and Library. Its large capacity library stores up to 120 gigabytes on a single device. The unit is simple to setup, and once your library is installed, you can access your media instantly, because the unit is always on and always ready. A PC is not required to view and listen to your entertainment media. Now, you and your family can enjoy high quality digital entertainment throughout the home using the FIA On3.
Highlights:
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