Brand Equity
Special Report
Best Global Brands 2008
Scour this year's list of the 100 Best Global Brands. Look behind the rankings. Learn how some gutsy marketers spend into the teeth of a recession—in order to flourish later
Featured Blog
—David Kiley, Brand New Day
Debate Room
Doctor, Heal Thy Attitude
Most physicians are hypocrites. They expect the respect owed to benevolent professionals when they're just glorified merchants. Pro or con?
Design Directory
BW Innovation Job Board
Hundreds of job openings with design-driven companies.
ChaseDesign | San Francisco, California
Posted: Aug 20
Director, Business DevelopmentRitaSue Siegel Resources | San Francisco, California
Posted: Aug 19
Project Manager for global design consultancySmart Design BCN | BCN, Spain
Posted: Aug 19
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Top Stories
Coca-Cola: Building a Better Design Machine?
Its Web-based design tool lets the beverage giant customize marketing for hundreds of brands globally while slashing the time it takes to reach consumers
Seth Godin: Profile of a Marketing Guru
How the author of Permission Marketing used online savvy and smart self-promotion to become a speaker, writer, and blogger in demand
Don't Let Hard Times Derail Your Advertising
Even in a climate of fear, it's unwise to start knocking your rivals. And ads help reassure people it's business as normal
Ducking the Price War, Target Highlights Fashion
Instead of fighting on Wal-Mart's terms, discount retailer Target is accentuating its core strength: Affordable chic
Brand Strategy
FedEx Ditches Kinko's
McDonald's Specialty Coffee Kick
How to Build Brand Friendship
Get the Most Out of Your Ad Agency
Wolff Olins' Intuitive Branding
He Works Hard for the Money
Xerox Gets a Brand Makeover
Struggles of a Mad Man
The American Green House
Brand Profiles
NBC and News Corp.'s Hulu Is Off to a Strong Start
How Companies Use Twitter to Bolster Their Brands
How Heinz is Spicing Up Sales
Coke's New Design Direction
How Mad Men Glammed Up AMC
It's a Hot Time for Tea
Trucker Hats, Tattoos, and Madonna
Converse's All-Star Image
The Icelander Who Wants Saks
LG Bets Big on TV Design
Vente-privee.com Refashions Closeouts
Philips' Lightbulb Moment
Steppenwolf's Dramatic Arc
Dove (D)evolution
Industry Trends
At Best Buy, Marketing Goes Micro
Carbon Confusion
The State of Indian Design
The Death of Mass Luxury
Beware the Advertising Pretest
Little Green Lies
Haggling Starts to Go the Way of the Tail Fin
This Is Your Brain on Advertising
The Big Record Labels' Not-So-Big Future
Marketing
Rakontur Films' Marketing Strategy
Marketing to Millennials
Microsoft Turns to Seinfeld
Advertising: The Bottom Line
An Ad Man Tests the Limits
A Boom in Political Advertising
What You Really Want to Buy
NBC: Blindsided by Notre Dame
Facebook: Marketers Are Your 'Friends'
So Many Ads, So Few Clicks
Media Centric
The Sucking Sound of Ad Dollars Disappearing
Newspapers and magazines have already been hit, and hard. Even network TV and luxury advertisers may not escape this recession
IN YOUR FACE: ADVERTISING IN HARD TIMES
Reader Gini Dietrich Writes:
"This is the third recession I've experienced in my career (if you count 9/11) and it's the first time I have NOT seen marketing/advertising/PR budgets sliced completely."
Tell Us: Are You Trimming Your Marketing Expenses?
Anatomy of a Brand
Wal-Mart Gets a Facelift
Gone are the mega-retailer's blocky letters, hyphen, and star. Can Wal-Mart remake itself by remaking its logo?
Slide Show: Evolution of a Logo
Web Watch
How Companies Use Twitter to Bolster Their Brands
Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
Innovation Top Story
Undaunted, Skyscrapers Reach Higher
Eager developers want to shrug off the current economic crisis, but the global downturn could yet quash future high-rise plans
Slide Show: The World's Tallest Buildings
Featured Special Report
Best Global Brands
Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek's 100 Best Global Brands are doing exactly that
Hard Times, Hard Sell
Picking the 100 Best Brands
Interactive Table: The 100 Top Brands
Brands: Moving Overseas to Move Upmarket
How Brands Become 'Girl Approved'
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