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Former New York publishing executive Jerry Simmons, author of essential book What Writers Need To Know About Publishing, returns with advice for authors in a slow economy including book reviews, tips on getting a book published & how working with your publisher will really help your book sales.

Jerry Simmons is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, October 9, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Former New York publishing executive Jerry Simmons, author of essential book What Writers Need To Know About Publishing, shares insider secrets about book publishing in a down economy. You will learn:

* About marketing and promoting your book in a down economy

* What you need to know about publishing industry distribution and marketing

* What questions you must ask your editor and what numbers are crucial to know

* About the power and importance of book book reviews and interviews



Jerry Simmons' (photo left) career in publishing began in the fall of 1977 as a Sales Representative for Random House. In 1979, Jerry joined the book division at Warner Communications, where he spent more than twenty-three years in sales and management. During that time the company expanded to become The Time Warner Book Group (sold in 2006 to Hachette Book Group USA, a French Company). Their sales team distributed over a thousand titles a year from a number of large publishing houses including Little, Brown; Warner Books; Hyperion; Miramax Books; Bulfinch; Back Bay; Little, Brown Books for Young Readers; and Disney.

Jerry sold books to some of the largest independent booksellers and mass merchants in the country as well as managing a sales force nationwide. Jerry Simmons retired as Vice-President, Director Field Sales in 2003.

Over the years, Jerry Simmons worked on books written by such bestselling authors as:

David Baldacci
Michael Connelly
John Feinstein
Robert Kiyosaki
Alice Sebold
Anita Shreve
Scott Turow
Jack Welch

Sandra Brown
Nelson DeMille
Malcolm Gladwell
James Patterson
David Sedaris
Nicholas Sparks
Robert James Waller
Tiger Woods

Jerry also worked on such multi-million copy bestselling titles as:

The Bridges of Madison County
Simple Abundance
The Lovely Bones
To Kill A Mockingbird
The Celestine Prophecy
Presumed Innocent
The Notebook
The Lion King

Rich Dad, Poor Dad
Scarlett
Megatrends
Catcher in the Rye
Along Came A Spider
Absolute Power
Kiss the Girls
The General's Daughter

Jerry Simmons spends his time writing, teaching, and speaking with writers about the importance of understanding the marketplace for selling books and the business of publishing.

His commitment is to provide essential information writers need for achieving success. His goal is to help writers become successfully published authors by educating them about the business of publishing and revealing the secrets of the largest booksellers and publishers in the world.

Jerry Simmons appears on Blog Talk Radio at The Publishing Insiders with co-host Penny C. Sansevieri.

My book review of What Writers Need To Know About Publishing by Jerry D. Simmons.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with former New York publishing executive Jerry Simmons, author of essential book What Writers Need To Know About Publishing, as he returns with advice for authors in a slow economy including book reviews, tips on getting a book published & how working with your publisher will really help your book sales. on Blog Business Success Radio.

Tags: Jerry D. Simmons, What Writers Need To Know About Publishing, book publishing, Blog Business Success, Blog Talk Radio.

Labels: Blog Business Success Radio, Blog Talk Radio

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International trade consultant, Managing Director of Amritt Ventures, Inc., and author of the practical guide to business in the Indian Subcontinent, Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market, Gunjan Bagla describes the enormous marketing potential in India's growing economy, and which industries are most promising for your business.

He also discusses the challenges including finance, culture, and how to recruit and keep top Indian talent, so you can profit from India's booming economy.

Gunjan Bagla is my internet radio show guest on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Tuesday, October 7, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

International trade consultant, Managing Director of Amritt Ventures, Inc. and author of the practical guide to business in the Indian Subcontinent, Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market, Gunjan Bagla describes the enormous marketing potential in India's growing economy. You will learn:

* Why the Indian market has so much untapped potential

* Which industries are the most profitable now and in the future

* How the culture of India affects your business venture

* Secrets to being a success in the Indian Sub-Continent market



Gunjan Bagla (photo left) is Managing Director of Amritt Ventures, Inc.. Their Global Business Consultants provide an advisory service facilitating trade between the United States and India. Mr. Bagla provides guidance in entering new markets, global strategy execution, finding and managing vendor partners, and establishing overseas offices.

Mr. Bagla has 25 years of global sourcing and marketing experience. He has held senior positions in global technology sales and marketing. Mr. Bagla has managed teams sourcing products and services from China, India, and Europe. He began his career as an engineer for Larsen & Toubro, a prominent Indian industrial firm, sourcing French machined components. Mr. Bagla came to the U.S. and later worked as director of program management for Tandon Computer. Born and raised in India, he now lives in the United States and travels to India frequently.

Mr. Bagla is chairperson and a charter member of the global sourcing special interest group of The Indus Entrepreneur (TiE), a business association including Western and Indian organizations. He is a member of the Asia Society and a charter member of the US-Asia Business Forum. Mr. Bagla’s articles on global business have been published in CIO Magazine, Business World, Daily Variety, Dataquest India, and others.

Mr. Bagla earned his MBA with honors from Southern Illinois University. He received his bachelor’s degree in engineering from the Indian Institute of Technology (IIT) in Kanpur and is a global leader of the IIT alumni movement.

My book review of Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market by Gunjan Bagla.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with international trade consultant, Managing Director of Amritt Ventures, Inc., and author of the practical guide to business in the Indian Subcontinent, Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market, Gunjan Bagla as he describes the enormous marketing potential in India's growing economy, and which industries are most promising for your business. He also discusses the challenges including finance, culture, and how to recruit and keep top Indian talent, so you can profit from India's booming economy on Blog Business Success Radio.

Tags: Gunjan Bagla, Doing Business in 21st Century India, global marketing, Blog Business Success, Blog Talk Radio.

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The Nonverbal Advantage

Secrets and Science of Body Language at Work

By: Carol Kinsey Goman

Published: May 1, 2008

Format: Paperback, 216pp
Publisher: Berrett-Koehler Pub

A thorough understanding of the role that body language plays in our day-to-day business activities is vital, writes Carol Kinsey Goman in her very practical, management skill building book The Nonverbal Advantage: Secrets and Science of Body Language at Work. The author demonstrates the importance and necessity of reading and decoding non-verbal communication in a business environment.

Carol Kinsey Goman recognizes the role that body language and subtle facial movements play in interpersonal communication. In a management setting, there is very often a distinct disconnect between the words being said, and the body language of the speaker. A thorough understanding of the unspoken cues given by the speaker and the listener serves to defuse personnel problems, improve sales, and enhance negotiation skills. This fresh look at the importance of the often involuntary physical messages teaches a crucial management skill for business people.



Carol Kinsey Goman backs her study with solid scientific research, including cross cultural anthropology and sociology from around the world. Her findings indicate that humans share common facial and general physical traits, regardless of culture or background. As a result, the same involuntary facial and eye movements mean the same thing no matter the person or place. A business person who discerns the unspoken message of body language, can communicate more effectively with others in everyday business circumstances, and in the global marketplace as well.

For me, the power of the book is it practical hands on approach to an often maligned topic. Armed with scientific studies, and lavishly illustrated with photographs and drawings, the author makes a powerful case for adding the study of body language and unspoken communication to the management skill set. By placing the subject of nonverbal communication in global business settings, along with domestic workplaces, the book is a powerful aid for international markets.

I highly recommend The Nonverbal Advantage: Secrets and Science of Body Language at Work by Carol Kinsey Goman, to any business person seeking to improve their understanding of nonverbal communication. With body language and unspoken cues being so much a part of personal interaction at all levels in the workplace, the ability to decipher those cues will create a more effective manager.

Read The Nonverbal Advantage: Secrets and Science of Body Language at Work by Carol Kinsey Goman, and discover the key to understanding that what is not said by others, may be more important than what they do say aloud. Instead of missing the crucial unspoken language of the eyes, face, and body, you will become fluent in their silent messages as well.

Tags: The Nonverbal Advantage, Carol Kinsey Goman, body language, business book reviews.

Labels: book reviews

Social bookmark this ISBN: 9781576754924

Behavioral scientist and VP, Field Testing and Research, at Behavioral Sciences Research Press in Dallas, Texas (BSRP), Trelitha Bryant describes how to diagnose the fear of self-promotion in yourself and others, and how to use a sophisticated training device that costs less than a penny and stops your fear of self-promotion dead in its tracks. She also discusses the landmark book The Psychology of Sales Call Reluctance: Earning What You're Worth.

Trelitha Bryant are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, October 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Behavioral scientist and VP, Field Testing and Research, at Behavioral Sciences Research Press in Dallas, Texas (BSRP), Trelitha Bryant describes how to diagnose the fear of self-promotion in yourself and others. You will learn:

* Why people fear self-promotion and the true cost of that fear

* How to recognize sales call reluctance in yourself and your staff

* How to overcome sales call reluctance once it's recognized

* How to self-promote ethically and honestly to achieve your goals



Trelitha R. Bryant (photo left) is VP, Field Testing and Research, at the corporate office of Behavioral Sciences Research Press in Dallas, Texas (BSRP). For ten years, she served as a research analyst at BSRP, completing hundreds of research projects and constructing statistical models studying the influence of sales call reluctance on the effectiveness of clientele-building. At present, Bryant directs the world's largest database on sales call reluctance.

She has generated a considerable body of research in another area of specialization, socially desirable responding, which explores the issues, challenges and peculiarities specific to using psychological tests in the sales profession. Her work has been presented at the Southwestern Psychological Association and the Society for Industrial and Organizational Psychology. A talented and engaging speaker, she has presented her research to groups of sales management executives, consultants and psychologists in the US and Sweden.

Before joining BSRP. Bryant served as a survey researcher for the Under Secretary of the Navy, Total Quality Leadership (TQL) Office. While there, she helped organize and direct the largest Navy-wide study of quality leadership practices ever conducted, managed the TQL training evaluation program for the Navy-Marine Corps and co-authored a Navy handbook on Total Quality Leadership.

Prior to her tenure with the Navy,Bryant served as civilian personnel liaison officer for the 54th Area Support Group, Department of the Army located in The Netherlands. While there, she wrote a handbook on quality management principles and was invited to speak at Army commands in Germany and The Netherlands.

Mrs. Bryant has a Bachelor of Science degree in Mathematics from Creighton University, in Nebraska and has completed post-graduate coursework at Southern Methodist University. She is currently an instructor in the Advanced Management Training Workshops on sales assessment, recruitment and research.

My book review of The Psychology of Sales Call Reluctance: Earning What You're Worth by George W. Dudley and Shannon L. Goodson.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with behavioral scientist and VP, Field Testing and Research, at Behavioral Sciences Research Press in Dallas, Texas (BSRP), Trelitha Bryant as she describes how to diagnose the fear of self-promotion in yourself and others, and how to use a sophisticated training device that costs less than a penny and stops your fear of self-promotion dead in its tracks. She also discusses the landmark book The Psychology of Sales Call Reluctance: Earning What You're Worth on Blog Business Success Radio.

Tags: Trelitha R. Bryant, The Psychology of Sales Call Reluctance, self-promotion, Blog Business Success, Blog Talk Radio.

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The Psychology of Sales Call Reluctance

Earning What You're Worth

By: George W. Dudley, Shannon L. Goodson

Published: Dec 30, 2007

Format: Paperback, 433pp
Publisher: Behavioral Science Research Pr

The fear of self-promotion is the general condition which makes sales call reluctance possible in salespeople, write behavioral scientists George W. Dudley and Shannon L. Goodson in their landmark book The Psychology of Sales Call Reluctance: Earning What You're Worth. the authors conclude that sales call reluctance is a condition that causes sales people to limit their achievement levels by limiting their number of sales calls.



George W. Dudley (photo left) and Shannon L. Goodson understand the importance of ethical self promotion as crucial to a salesperson's overall success. The failure of many sales representatives to promote themselves leads to inevitable failure and disappointment. The resulting sales call reluctance may stem from a not using the telephone to prospect for customers. Call reluctance can often result from failing to ask for a personal sales presentation. In more extreme call reluctance cases, the cause may be an inability to act on both counts.

George W. Dudley and Shannon L. Goodson recognize that self-promotion skills vary from person to person. While many people are natural self-promoters, other people are very reluctant to promote themselves and their accomplishments. Instead of letting others know about their achievements, the reluctant self-promoters trust their work to speak for itself. Instead of being rewarded for their efforts, others less skilled at the job, but more talented at self-promotion, receive the accolades, promotions, and the money.



Shannon L. Goodson (photo left) and George W. Dudley divide the book into two important sections that are mutually dependent. The first half of the book diagnoses the root emotional causes of sales call reluctance and how to identify their symptoms. In the second half of the book, the authors provide the solutions to the various call reluctance problems. Backed by solid research in the behavioral sciences and real world testing with sales representatives, the book is the definitive text book for recognizing and treating sales call reluctance successfully. Free from homilies, anecdotes, and stereotypical cults of personality, the book rests on scientific field research, to reach the ultimate conclusions.

For me, the power of the book is its practical approach to a widespread problem among salespeople. Everyone who has sold products or services, either as an employee or an entrepreneur has suffered from sales call reluctance at one time or another. The failure to self-promote in an honest and ethical manner has limited the achievement and success levels of everyone infected with the problem. The authors provide the diagnostic tools to uncover the root causes of each of the dozen listed forms of sales call reluctance. The solutions to each of the causes are presented in a usable and understandable way, designed to change the limiting traits into positive action.

I highly recommend The Psychology of Sales Call Reluctance: Earning What You're Worth by George W. Dudley and Shannon L. Goodson, to anyone who is serious about overcoming their own sales call reluctance; or that of their sales staff. The book will change the way you and your employees will look at self-promotion, and will boost your productivity.

Read The Psychology of Sales Call Reluctance: Earning What You're Worth by George W. Dudley and Shannon L. Goodson, and overcome the fear of making those important prospecting telephone calls, and of asking for face to face meetings with potential clients. Instead of sales call reluctance, you will experience the empowerment of sales call success.

Tags: The Psychology of Sales Call Reluctance, George W. Dudley, Shannon L. Goodson, self-promotion, business book reviews.

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Social bookmark this ISBN: 9780935907124

Your book is titled Email Marketing for Complex Sales Cycles. What do you mean by that?

Winton Churchill: I divide email marketing into 2 categories. The first is a simple “retail†sale...this is the one we all get that essentially says, “Here is my product or service, please buy.â€

The second is the complex sale. This is one that occurs over time and requires that you form a relationship with your prospect or educate them to a certain level about an issue before they buy.

Many years ago it made sense to send salespeople out into the field and have them knock on the doors of their complex sale prospects. The other alternative was to have an exotic and expensive “retail†location. Today that's too expensive.

But the biggest challenge that we face today with a complex sales cycle is getting the attention of our best prospects and then developing a relationship with them that builds the trust and respect required to close a complex sale.

Email marketing is often confused with spam. How is your definition of email marketing different from that received in the spam folder?

Winton Churchill: You’re right.

The big difference between email marketing and spam is that with ethical email marketing you have permission to send the email and it is relevant to your recipient’s interests.

The spam you get is unwelcome, from somebody you don’t trust and usually about something that you are not interested in.

Is there still a profit to be made using email as a marketing tool?

Winton Churchill: Yes, email is very profitable if used correctly. In fact, usually it is your lowest cost marketing tool once you have built your list.

Finding the right people to target is always a challenge for marketers. How can the ideal email marketing customers be found?

You have to go where your prospects are and entice them with content they would want. For some this means online, but for many businesses it means using offline messages as well. For example a direct mail campaign that offers your very highly targeted prospects an incentive for registering online at your website can be a very effective way to build a quality list quickly.

Today content is king. If you have an educational and/or an informative message that your prospects want to hear, see or read you have more options than ever before for getting that information in front of your audience.

Once there, if you effectively offer additional content (keyword is “effectivelyâ€) you are able to exchange your content for their email address.



Author Winton Churchill (photo left)

What are some of the common mistakes that email marketers make?

Winton Churchill: There are 3 that I see most often.

Mistake #1--Not targeting your message to your audience -- -- we are all happy to read advertisements and promotional messages related to our fields of interest...the less related, the lower our interest level. The most common mistake I see with companies today is sending messages to people because they can. They don't care if the message is relevant or welcome. This is the old-style push selling and always unwelcome.

Mistake #2--Thinking that writing an e-mail designed to elicit a response and eventually a sale, is like writing an e-mail about a company vacation policy. It's not. Writing copy is both a science and an art. There is a very significant amount of science and if you don't understand that you probably are going to waste all the money you spend on your list or irritate your prospects so severely that they ask you to stop sending them information.

Mistake #3 -- -- Not thinking about the specific small step you want your prospect to take when they finish reading your e-mail. If you sell a $10,000 product (or even a $20 product or service) it is very unlikely that your prospect will buy right away on the strength of a single in e-mail. But they could begin an investigation process that could lead them to that conclusion. Your job with each e-mail is to get them one notch closer to that decision to buy.

Too many e-mail solicitations today end with “...and visit our website for more information.†The research is very clear on this...this kind of call to action is extremely ineffective. You must be very specific about the next step you want your prospect to take. And that one step can’t make them feel like they’ve just been sucked into a sales process that unleashes a machine gun of emails on them.

Have you got a few tips to help an email marketing campaign manager to get started?

Winton Churchill: I do, but first I want to caution the business owner...

Email marketing is relatively easy to do but just one simple mistake can doom your campaign...

The same leverage that works in your favor, one marketing message to many people, means you can embarrass yourself and fry your relationship with your prospects if you make a mistake.

In fact, this is really why I wrote my book. Every week I am speaking live in front of an audience or on a radio show somewhere and I’m deluged with questions that go something like, “I tried email marketing and it didn’t work! Do you think it just won’t work in my situation?â€

Usually the business owner made one or two of the simple mistakes I talk about in the book. Their campaign was fine except for a measly tactical error...wrong subject line, lack of personalization, bad list, etc.

Correcting the simple mistakes can often turn their campaign into a winner. Unfortunately most business owners make the unfounded leap to, “Email won’t work!â€

So...first of all I would say read the book...most people can do it in 2 hours or less and then use some of the checklists and reminders in the book to clean up your campaign. I’ve talked with or had emails from so many readers who say they learned what their fatal mistake was in their last campaign by reading the book.

I feel so passionately about this that we offer a review of any email campaign a business owner is getting ready to launch (or has launched)...we look at 25 different factors and make at least 6 recommendations on how to improve the campaign. We charge $347 for that and if they don’t feel they get at least that much value out of it, we cheerfully refund their money. It is very cheap insurance...and the upside is so good.

If you can get an email campaign working successfully, it will usually work (with minor adaptations) for at least a year or 2 so it is very worthwhile to invest a little to get it right.

That being said, here are 3 things that I see as important “starters:â€

Recommendation #1—Focus on building trust with your first email campaign. The basis for all sales activity is trust. The biggest mistake I see both new and “experienced†marketers make is trying to ram a sales pitch down the throat of a prospect before they have built trust.

Recommendation #2—Use a professional copy writer to prepare your first email campaign. Writing for persuasion is very different than business writing. You have to do many things right and only 1 or 2 things wrong will doom your campaign to failure. If you haven’t studied copywriting in depth you will probably make one of those campaign killing mistakes.

Recommendations #3—Test, Test, Test: Start small with your campaign and test variations of your copy, subject line and call to action. Let your prospect base tell you what they like, you’ll be rewarded for your attention. Be sure you keep an accurate count of your client preferences.

What is the future of email marketing?

Winton Churchill: The future of email marketing is very bright. As things like spam filters improve, authentication of senders gets better and laws and enforcement improve the overall menace of spam will be diminished.

When you have permission and communicate effectively email is extremely powerful and reliable. Getting that email address means you have a level of trust.

Learning to gain and keep that trust will give business owners a continuous flow of new opportunity and eliminate the anxiety and wasted motion associated with trying to “drive†sales.

What is next for Winton Churchill?

Winton Churchill: In the immediate future (through the middle of next month) I will continue on my book promotional tour. The tour has gone very well and just last week (first week of the tour) my book broke onto the Amazon.com Bestseller List in Web Marketing...so I am very gratified that this message is resonating with business owners. ..because most of them have not effectively used email.

Beyond that, we continue to serve our clients to help them develop cutting edge content that educates, informs and entertains...and help them find new and effective ways to deploy their content so it attracts new prospects...and maybe most importantly...help them steer clear of the expensive and unproductive marketing opportunities that rob so many businesses of their resources.

Thanks for your time and for your answers.

Winton Churchill: Thank you Wayne and I appreciate your blog for all the good work you do with it!

My book review of Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill.



Winton Churchill (photo left)

For more information, visit Churchill Method. Visit Virtual Blog Tour for the most up to date information. His full tour schedule is posted at Winton Churchill Email Marketing Blog Tour. Winton Churchill is offering free gifts for every person that purchases his book Email Marketing for Complex Sales Cycles. Visit Winton Churchill - Book Bonus for full details about how to download these free gifts.

Tags: Email Marketing for Complex Sales Cycles, Winton Churchill, internet marketing, author interviews.

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Email Marketing for Complex Sales Cycles

Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System

By: Winton Churchill

Published: July 1, 2008
Format: Paperback 160 pp


Publisher: Morgan James Publishing

It's essential to understand how email marketing works and embrace the truth that it's different from time honored and commonly accepted marketing techniques, writes Winton Churchill in his very practical book Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. The author puts a powerful twist on email marketing, by developing a system for building qualified sales leads, for long cycle and very high value products and services.

Winton Churchill moves email marketing beyond the standard practices and products, and turns email into a profitable tool for much more complicated sales processes. The book describes a system for an email application for the entire complicated sales cycle, from initial prospect discovery to establishing highly motivated leads for the field sales representatives. The techniques recommended in the book are suitable for industries with under a hundred potential customers to sectors with thousands of possible buyers. Through the use of systems, the email marketer is able to sweep the market on a constant basis and locate buyers who are in the right phase of their own buying cycle.



Winton Churchill (photo left) doesn't like email spam, and devotes an entire useful section to the avoidance of that internet plague. He understands that many business people, especially those with complex and high priced products and services, are often reluctant to use email. The book dispels various myths about email, including the mistaken idea that some industries are not suited to email marketing programs. Instead, the author provides powerful evidence that email marketing systems can boost sales in any industry and market sector.

For me, the power of the book is its practical, step by step approach to setting up a self perpetuating email marketing system. Once the email process is in place, it can operate on a continual cycle, timed to maximize the sales potential of the market. The system features a combination of information and sales prospecting that causes buyers to self identify, saving the sales force both time and money. There is also an important section in the book that identifies mistakes that can derail an email marketing campaign.

I highly recommend Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill to any company, regardless of product or service complexity, that is searching for a powerful tool to boost their sales efficiency. Companies seeking to lower their sales costs, while increasing sales volume, will benefit greatly through Winton Churchill's email marketing techniques.

Read Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill, and let an email marketing system develop your prospects into customers, ready and willing to purchase your long or complex cycle products or services.

Tags: Email Marketing for Complex Sales Cycles, Winton Churchill, internet marketing, business book reviews.

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Social bookmark this ISBN-13: 978-1600374210 ISBN-10: 1600374212

Entrepreneurs, and co-authors of the powerful customer building book Gravitational Marketing: The Science of Attracting Customers, Jimmy Vee and Travis Miller share secrets of attracting customers through gravitational marketing. They describe how you can build a plan of attraction, on a shoestring budget, to create more customers to help your business grow more than you ever imagined possible.

Jimmy Vee and Travis Miller are my internet radio show guests on Blog Business Success; hosted live on Blog Talk Radio.

The show airs live on Thursday, September 25, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneurs, and co-authors of the powerful customer building book Gravitational Marketing: The Science of Attracting Customers, Jimmy Vee and Travis Miller share secrets of attracting customers through gravitational marketing. You will learn:

* The myths that hold business people back from achieving success

* The four powerful steps to gravitational marketing

* How to discover how attractive your business is today

* How to build a plan of attraction to draw customers like a magnet



Jimmy Vee (photo left) is the co-creator of Gravitational Marketing—a powerful concept that shows business owners, entrepreneurs and sales professionals how to naturally attract a steady stream of qualified prospects who pay, stay and refer.

Dubbed the “Five Foot High Marketing Guy†because of his short stature and big results, Vee is a serial entrepreneur and has used his own strategies to build a multi-million dollar business from scratch in six months.

Although traditionally educated (B.A. in advertising and public relations and M.A. in organizational management) Vee believes it's his real world education that gives him the ability to re-invent people's businesses through effective marketing and fresh, fun ideas.



Travis Miller (photo left) is the co-creator of Gravitational Marketing—a powerful concept that shows business owners, entrepreneurs and sales professionals how to naturally attract a steady stream of qualified prospects who pay, stay and refer.

Called the "The Big Idea Guy" (partly due to the juxtaposition of contrasting size with his 5-foot high cohort, but primarily because of his rare strategic vision and critical development ability) Miller is a serial entrepreneur and has used his own strategies to build a multi-million dollar business from scratch in six months.

Although traditionally educated (B.A. in radio/television and M.A. in corporate communication and technology) Miller believes it's his on-the-street experience as an advertising sales rep turned agency executive combined with his entrepreneurial spirit that gives him the ability to conjure ideas and solutions that turn failing businesses around and super-charge already successful endeavors.

My book review of Gravitational Marketing: The Science of Attracting Customers Jimmy Vee, Travis Miller, and Joel Bauer.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneurs, and co-authors of the powerful customer building book Gravitational Marketing: The Science of Attracting Customers, Jimmy Vee and Travis Miller as they share secrets of attracting customers through gravitational marketing. They describe how you can build a plan of attraction, on a shoestring budget, to create more customers to help your business grow more than you ever imagined possible Blog Business Success Radio.

Tags: Jimmy Vee, Travis Miller, Gravitational Marketing: The Science of Attracting Customers, business marketing, Blog Business Success, Blog Talk Radio.

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