What to Expect from a BIRKEY.COM Search Engine Optimization Project

If you’re like many of our customers, you may be wondering about how to get your website to perform better in the major search engines like Google and Yahoo! You may be wondering:

  • What determines which site will come up on top when you type in your keywords?
  • What are all those other "Sponsored" links on the top and to the side?
  • Why does your competitor's site come up way ahead of yours?

You may have even heard people talking about "meta tags" and shortcut methods of fooling the search engine to get a website up on top. Some web marketing firms even claim to be able to get your site ranked #1, guaranteed!

At BIRKEY.COM, we take a reasonable, rational, intelligent and practical approach. We have developed a process over the past few years, that has produced great results for ourselves and our customers.

SEARCH ENGINE OPTIMIZATION OVERVIEW

At BIRKEY.COM, we believe the place to start, is with finding out what real people, in the real world, type in their browser when they are looking for your product or service. All industries and market segments have their own language and terms, but your customers may use entirely different terms when looking for your product or service.

For example, an office furniture company may think that people will search ousing "preowned office furniture" because it sounds better and it is the industry standard term. However, real people in the real world search for "used office furniture" ten times more often.

Our realistic approach is to first perform research to identify what search words and phrases real people use every day to find our customers products and services. This research enables us to make intelligent recommendations on how to best optimize the content of your web pages in order to raise your website position in search engine results on those phrases.

Our SEO process has produced Top-10 rankings for our customers:

A Note About Search Engines

This chart shows the share of searches received by particular search engines. However, not all search engines use their own technology. Instead, they may outsource to other search engines for their search results. Google is currently considered to be the de facto the leader and most important search engine technology provider in the world.

The techniques employed by BIRKEY.COM are not only highly effective but they are in keeping with the published policies and guidelines of all the major search engines. Unlike some web optimization vendors, our adherence to policy ensures that no penalties will be imposed on our customer sites due to misuse of optimization techniques.

Even though we are talking about cutting edge technology, SEO is not an exact science and relies primarily upon Google PageRank technology and content indexing of your site. As our customers become more educated there are a few questions that usually come up.

What is Google “Page Rank?”

PageRank is a patented technology developed by Google as a method of “weighting” the relative importance of web pages.  Higher quality sites with better content receive more PageRank (or PR). PageRank is used with conjunction with the content on the page to determine your position in a specific search results page.

You can discover what the PR value is for any given website, by downloading and installing the Google Toolbar, available here: http://toolbar.google.com

When can I expect to see the results of my SEO upgrades?

There are several steps involved. First, Google will typically re-index your site in 30 to 60 days. Sometimes it can happen sooner than that, but there is no guarantee when this will happen. After your site is re-indexed, the PageRank will slowly filter from your home page down to your other pages. This will help give some of your other pages more weight in the search engines. It can take 30 to 60 days after the site is re-indexed for PageRank to filter down to your other pages. It could take several months before the entire process is complete.

When will I be a “Top-10” in Google?

BIRKEY.COM cannot guarantee that you will be number one in Google, or even in the top ten. BIRKEY.COM will follow the rules and guidelines published by Google, to comply and submit your site, but in the end, your site ranking and performance is up to Google.  There are over 3 billion URL's indexed in Google, and growing every day. There are no guarantees or shortcuts.

So, now I am done, right?

Reaching and keeping your best SEO is a constant task. There may be other tweaks and adjustments that you may need to make. The best thing that you can do to continue to stay on top is by adding new content, especially related to the core topics you are hoping to perform well on. If no new content is ever added to your site, your rankings will start to slide. Remember, all your competitors have websites too!

What else can I do?

There are several other options that you have to increase ranking and performance. You could try an initial “AdWord” campaign with Google. This will cost you additional dollars in advertising, but can still be a very efficient and cost-effective way to compete in a highly competitive market.

You will also want to increase the links to your site from outside sources.  In general, the more people that link to your site the better.

What are my next steps?

BIRKEY.COM is ready to engage with you in this SEO process, whether you already have a website, or if you need a new one developed. The best time to optimize a website is during its design and construction, but it can be done at anytime. BIRKEY.COM has been able to help many websites increase their search engine performance, even though they were not originally designed and developed by BIRKEY.COM.

For more information and a specific proposal on your project, please Contact Us.

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