Shared-Cost Custom Research

Information Is Power. As a decision-maker, you need reliable information to make strategic choices. In today's information-rich, highly competitive, fast-moving society, operating solely on the basis of intuition puts you at a competitive disadvantage.

Yet, you may have only limited funds for information. You need a cost-effective, yet dependable source of information.

That's why we created our Shared-Cost Research.

The OmniPoll^SM. At regular intervals throughout the year, The Barna Group, Ltd., conducts a national omnibus survey among adults nationwide. Known as OmniPoll^SM, these surveys are a way for you to get strategic information at minimal cost.

Here's how it works. The questions you place in the survey will be answered by a representative, random sample of 1000 adults selected from across the nation. You pay only for the questions you include in the survey. Barna obtains demographic and theolographic data (religious beliefs and behavior) which are then used as cross-tabs for your data. Your data are segmented by at least 40 different population variables.

Barna will design appropriate questions; conduct the interviews; tabulate the answers; and provide cross-tabulated data tables, along with a brief written summary of the findings. You may use the results in any way you desire: for public release, for confidential internal use, as a product of premium, etc. You, alone, own that data and control its use.

Other Shared-Cost Research. Barna also offers a full slate of other omnibus studies that allow you to access tough-to-reach population segments with reliable research - without the cost of commissioning your own study. Just like the OmniPoll^SM, Barna Research includes questions that serve as cross-tabs for the questions you include in the study. Those other Shared-Cost projects include:

If you would like more information about custom research, please contact David Kinnaman, Vice President and Research Director:

The Barna Group, Ltd.
Attn: David Kinnaman
1957 Eastman Ave. Ste B
Ventura, CA 93003



Fax: 805-658-7298 Phone: 805-639-0000