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If you think next week’s conference agenda for SES London 2009 was already packed with sessions, check out the trade show floor. The organizers have added Mini Site Clinics during the networking lunch and afternoon break in the Expo Hall.

Shari Thurow, the Founder and Search Engine Optimization (SEO) Director at Omni Marketing Interactive, will be holding an “Express Search Usability Clinic†on Tuesday, Feb. 17, from noon to 1 p.m., and again on Wednesday, Feb. 18, from 3 to 4 p.m. You can get one-on-one advice for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.

Matt Bailey, the President of Site Logic Marketing, will be discussing “Small Changes, Big Results†on Tuesday, Feb. 17, from 3 to 4 p.m., and again on Wednesday, Feb. 19, from 1 to 2 p.m. If you need some help, or just another pair of eyes to check your website, the Express Clinic with Bailey will help you identify minor changes in your website that could provide major results. If you are particularly daring, bring the access to your analytics (if they are hosted online), and he will really dive in!

Both Mini Site Clinics will be held in the exhibit hall in Booth 101. As you prepare to take advantage of this added bonus, all you need to do is figure out how to grab lunch and then get to these PowerPoint free, interactive clinics, which are “first-come, first-served.â€

But if you can successfully navigate your way around Piccadilly Circus, then you are up for the challenge of the Business Design Centre. Don't miss the opportunity to visit the Expo Hall, take in an Express Site Clinic, and get your Web site reviewed live by one of the SEO experts at SES.

And while you are in the exhibit hall, check out the growing list of sponsors and exhibitors. There are companies like Adfero DirectNews, Efficient Frontier, MakeMeTop, and WebCertain, which exhibited last year are back again this year.

For example, last year I interviewed Andy Atkins-Krueger of WebCertain about multilingual tongue-twisting, polyglot poker, and the more serious aspects of organic seo and paid search optimiztion when operating internationally. Oh, and Kia from the PR team finished the video with a flambouyant Finnish flourish of a finale.

And this year, there are a whole bunch of new companies exhibiting at SES London 2009, including: Acquisio, Digital Clarity, Direct Traffic Media, IAB Search Council, Indus Net Technologies, Jellyfish, Microsoft AdCenter, Platform-A, PRWeb, SCL Analytics, and WebTrends. I plan to interview some of these exhibitors next week for the SESConferenceExpo’s Channel on YouTube.

In the U.S., we'd say, "Stop the presses." But, in the U.K., they simply say, "Stop Press." The expression means that a news item has been inserted into a newspaper after the printing has been started.

I was just sitting down to write about a new video interview with Andy Atkins-Krueger, the Managing Director of Web Certain Europe. The YouTube video has just been uploaded to the SESConferenceExpo's Channel.

That's when I visited the Search Engine Strategies London site and discovered that Matt Mason, author of "The Pirate's Dilemma: How Youth Culture Reinvented Capitalism," will be giving the opening keynote on Tuesday, Feb. 17, 2009.

Stop Press!

Matt is a writer, consultant and entrepreneur, who is an expert on how youth culture drives innovation and is changing the way the world works. His book tackles the problems and opportunities created by the rise of piracy and its potential as a business model.

According to the SES London conference agenda for Day 1, Matt thinks that the trends emerging from the youth culture are blurring long-established boundaries between right and wrong and unraveling some of our most basic assumptions about business, society and our collective future. He has explored the problems these new trends pose to business and the opportunities they represent, as well.

For example, when pirates create value for society and society gets behind their creations, it doesn't matter how many lawsuits you throw at the problem -- you are assaulting your own potential future. This reality positions piracy as a new business model.

Matt plans to speak about how this model works and how it applies to your business at SES London 2009. I plan to have a front row seat. (I may need to wear my pirate costume.)

This topic was also raised by Lawrence Lessig, Professor of Law at Stanford Law School, during his opening keynote at SES Chicago 2008. This is where my original post about Andy Atkins-Kruger comes in.

Byron Gordon of SEO-PR interviewed Andy at SES Chicago about Lessig's keynote and asked Andy to give a quick preview of SES London 2009, where he will be speaking at the Search Around the World: US, Europe & Asia session on Day 1. Check out the interview below.

Andy Atkins-Kruger, WebCertain, discusses SES Chicago and SES London 2009

I interviewed Andy Atkins-Krüger, managing director of Web Certain Europe Ltd, at the Search Engine Strategies conference and expo in London last month.

Yes, yes, we talked about serious issues, like the challenges of optimizing pages or running paid search campaigns for multiple languages across Europe. But Krueger topped anything that I could have asked him with a tale about the Tongue Twisters Multilingual team at WebCertain.

To prove his team is ready for multilingual tongue twisters in German, English, Portuguese, French, Spanish, Czech and other languages, Andy introduced Kia from his PR team, who provided a flamboyant Finnish flourish as a finale. (Go ahead, try saying that quickly three times.)

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