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The Story of Krups

Krups is defined by passion, precision, and perfection: building tools that deliver genuine results, performance, and taste.

Passion: Like the experts and the consumers it serves, Krups is passionate about products that are designed to perform flawlessly. This passion starts with a deep mastery of the technical details of producing a perfect cup of coffee, cup of espresso, or piece of toast, and also an understanding and affinity with the rituals that surround the process. This mastery of technology and understanding of how the consumer would like to use the product materialize in tools that deliver genuine results.

Precision: Krups products are "specialized" tools, designed to provide optimal performance for a particular function. Controlling the functions with precision and the ability to recreate the exact conditions every time is what the new Krups series achieves--producing the perfect cup or sandwich every time. The new Krups products, while avoiding gadgets, use the latest technologies to exactly control temperatures, quantities, and time through clear and easy to operate controls and clear displays.

Perfection: Perfection in performance and quality is achieved through attention to details: extra thick walls for stability, high quality materials for durability, well crafted mechanism for consistent performance, and carefully designed controls for functional clarity. The shape and surface treatment of each part is given careful consideration. The fit and finish of each product is flawless in its execution.