MobileBeat 2008

July 24, 9AM (Early Registration) – 6:30PM | Plug & Play Tech Center | 440 N. Wolfe Rd., Sunnyvale

Welcome to MobileBeat 2008! Come join leading venture capitalists, industry players and entrepreneurs to discuss mobile. This half-day conference will explore the new opportunities that are emerging and ask the larger questions of the industry leaders within mobile, shedding some light on where the industry is headed and how entrepreneurs and developers can take advantage. It's aimed at entrepreneurs and investors. Also targeted are carriers, advertisers and media companies.

Main Speakers Companies Sponsors Agenda

Speakers:

(To Date)

Rich Miner
- Google/Android
GM, Wireless Programs Matt Murphy
- Kleiner Perkins
Partner Mike Baker
- Nokia Interactive
Vice President Jeff Sellinger
- CBS Mobile
EVP & General Manager Michael Bayle
- Yahoo!
GM, Global Monetization Rick Segal
- JLA Ventures
Co-Manager of Blackberry Partners Fund Brandon Lucas
- Myspace
Sr. Director, Mobile Business Development Jed Stremel
- Facebook
Director of Mobile Michael Arrington
- TechCrunch
Editor Dan Farber
- CNET
Editor-in-Chief Om Malik
- GigaOmni Media
Founder Sam Altman
- Loopt
CEO & co-Founder Omar Hamoui
- AdMob
Founder & CEO Jason Devitt
- Skydeck
Founder & CEO Rich Wong
- Accel Partners
Partner Tim Chang
- Norwest Venture Partners
Principal Shawn Carolan
- Menlo Ventures
Managing Director Gregory Gorman
- Tertius
Matthew Fix
- Vodafone Ventures
Satya Mallya
- Orange
Director at Orange Labs Dr. Richard Koo
- Augmentum
SVP of Augmentation Services J.H. Kah
- SK Telecom
Mike Rowehl
- AT&T
Rupert Young
- SkyFire
Director, Strategic Business Development

Panel of Experts:

Ross Levinsohn
- Velocity Interactive Group
Partner John Smelzer
- FOX Interactive Media
SVP & General Manager Steve Hegenderfer
- Microsoft
Group Manager, Windows Mobile Sandi Isaacs
- Paramount Digital Entertainment
SVP, Interactive & Mobile Jeff Brody
- Redpoint Ventures
Founding Partner Lars Kamp
- Accenture
Executive, Strategy Stephen Saltzman
- Intel Capital
Sr. Dir., Strategic Investments Mike Marquez
- CBS
EVP of Strategy & Corporate Development

Join The Conversation

Is now the right time to make it really big in mobile?

Major shifts are changing the game. These include open platforms, new entrants (iPhone, Android), new forms of access and the rise of off-deck apps. Until now, few start-ups have made it big on mobile. That's changing. New and unique applications are being developed for the mobile platform.

How mobile is different from the Web, and how can developers exploit this difference?

Developing application for Mobile is different from developing applications for the web. What are those differences and what does it mean for developers today, and long-term, as they write applications for mobile, and for companies managing their mobile/web strategies?

How do you make money on mobile?

You need traffic, which means content. You also need advertising. With mobile's segmented audience, you need to choose the right ways to market. How does all this work best on mobile? Who are the new players helping monetize on mobile? Some on Madison Ave are skeptical of mobile's promise. They want scale, simplicity and ways to measure success — all of which are underdeveloped right now in mobile. What are the main business models? Advertising, classic subscription model, mobile virtual items.

Finally, our VentureBeat readers will help select 10 companies to pitch the audience. Five will be apps native to mobile and five will be infrastructure or platform companies helping the move to mobile.