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Email Authentication Requirements: A Sign of the Times
http://www.mobilestorm.com/ digital-marketing-blog/ email-authentication-require…Email Authentication Requirements: A Sign of the Times July 24th, 2008 by Jaren - Director of Deliverability Recently the folks at Gmail announced via their blog that they have been working closely with PayPal and eBay in an attempt to reduce the number of phishing attacks and the associated collateral damage.
Consumers prefer email
http://emailgarage.wordpress.com/ 2008/ 07/ 24/ consumers-prefer-email/Consumers prefer email as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.
Maintenir la “désirabilité†des e-mails
http://emailgarage.wordpress.com/ 2008/ 07/ 23/ maintenir-la-desirabilite-des-e-…Avec l’augmentation des bases de données des annonceurs, de plus en plus de consommateurs éprouvent une sur-sollicitation commerciale de leur adresse dmail. Classer un message comme étant un spam est souvent plus rapide que de suivre une procédure de désabonnement.
Combining Transactional & Promotional
http://www.emailyogi.com/ 2008/ 07/ combining-transactional-promotional.htmlLike most companies, you're probably thinking of new ways to generate more revenue. One popular way many marketers have explored this is by using their transactional emails – order and shipping confirmations – to present offers and promotions in hopes of generating additional revenue.
Art is in the Eye of the Beholder
http://theemailwars.com/ 2008/ 07/ 22/ art-is-in-the-eye-of-the-beholder/How many amazing things have we seen over the years made from junk mail? We saw the shredder that automatically prints then shreds spam/junk mail. We saw SpamObituraries where a writer uses the sender FROM to write the Obit of the person. And we now have this art. I actually love it and it was shared with me from Tricia Pridemore.
Gmail Makes Smart Contact Lists
http://theemailwars.com/ 2008/ 07/ 22/ gmail-makes-smart-contact-lists/Google has revamped the contacts section of Gmail to let users decide who’s on their A-list. Gmail adds a contact entry for every e-mail you use, and previously showed either the full list or the “Most Contacted†subset Google chose.
Why 2.0 Needs Email Authentication
http://theemailwars.com/ 2008/ 07/ 21/ why-20-needs-email-authentication/Blog post from Fred Wilson - Union Square Ventures. http://avc.blogs.com/a_vc/2008/07/are-your-invite.html I think this is interesting because Twitter is such a hot Web 2.0 company these days, and yet they’re facing the same issues that many other companies face, making sure that their emails get delivered to consumers’ inboxes.
A Couple of Quick Links
http://mickc.whizardries.com/ archives/ 2008/ 07/ 18/ a-couple-of-quick-links/Rebecca Leib has an interesting read about inactive lists: Inactive E-mail List: Mail or Don’t Mail? I didn’t mention it yesterday, but you might want to also check out an article that was described by some of my colleagues in email delivery as “somewhat wierdâ€: Is It Spam?
Asking Subscribers To Whitelist You: Is It Ever Too Late?
http://www.aweber.com/ blog/ email-deliverability/ whitelisting-ever-too-late.ht…United Airlines doesn't think so. I just got an email from them asking me to add the address they use to send email marketing campaigns to my address book. The thing is, I've been getting emails from them for a while now. Years, I think. And as far as I can tell, they've done a good job of getting to my inbox.
Case Study: Web 2.0 Runs on Email
http://www.returnpath.net/ blog/ 2008/ 07/ case-study-web-20-runs-on-emai.phpBy Matt Blumberg CEO & Chairman It's fashionable in many circles to toll the death knell for email. Part of the reason for that is the rise of Web 2.0 - blogging, social networking, and other methods of interaction that supposedly make email obsolete. The funny thing is, Web 2.0 tends to rely pretty heavily on email.
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