Search / 176 posts tagged email deliverability

By Neil Schwartzman Director of Standards and Security, Sender Score Certified Compliance I have been thinking about the analogy between the email inbox and the postal mailbox we all have. It doesn't work.

By J.D. Falk Director of Product Management, Receiver Products This week, the Internet Engineering Task Force (IETF) published a number of what they call "RFCs," which originally meant "Requests for Comment" -- the standards documents which specify the technical underpinnings of the internet.

There ought to be some kind of warning label: Changing your "From" address can be hazardous to your email deliverability. Do it, and a few things can happen: All those people who added you to their address books (you have been asking them to do that when they sign up, right?) suddenly don't have you in their address books anymore.

A terrific line up of speakers.. and the break out sessions will cover three strands: B2B, not-for-profit or B2C. I’ll be chairing the B2B session … hope to see you there! Conference details Who: DMA UK What: A Practical Guide to Email Marketing Date: Tuesday, 4 November 2008 Time: 9.00am -

What happens when you have preached to people so long to add your email address to their address book so that they are a trusted sender and you now are changing that? Have you gone through this change before? It is wise to alert people prior to this change so that you do not end up in their bulk folder before you make this change.  Marriott went above and beyond IMHO at announcing this change.

*****THIS POST IS NOT MEANT TO EXPRESS MY POLITICAL AFFILIATIONS.  IT IS MERELY A POST TO ASSESS THE CANDIDATES EMAIL***** So I subscribed to both Obama’s and McCains email the other day to check out their email styles.  For the purposes of this post, I will address the friendly from address’ because

Thou Shalt Read Thy Email Marketing Commandments September 29th, 2008 by shaneli Email marketers big and small all face similar struggles when it comes to email delivery. Spam has meant ISPs are increasing their tightening of requirements and filtering of perceived unwanted messages.

I am a subscriber to about 20 company’s email marketing communications.  Take a look at the picture below to find out who is currently in my spam folder.  Too bad these are legitimate companies thinking they are getting to my inbox.  Wonder if they know and wonder if they are doing anything about it.

On the other day, I posted this Marketing and Email, have you download and read it yet? It is focus on the email marketing. If you already read it, I am happy for you - you must learn a lot from of...

The Interactive Advertising Bureau (IAB) has issued their latest “Email Data Management Best Practicesâ€; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure privacy, security, improve the permissions process and improve deliverability.