Reactions to story from Email Yogi - The Blog of NCR eCommerce

Like most companies, you're probably thinking of new ways to generate more revenue. One popular way many marketers have explored this is by using their transactional emails – order and shipping confirmations – to present offers and promotions in hopes of generating additional revenue. When evaluating this option, it’s important to consider:Compliance with CAN-SPAM lawsDeliverabilityTracking CAN-SPAM Laws In order to comply with CAN-SPAM law, you need to make sure that the Primary Purpose rule is followed, a ruling that establishes whether the email is considered transactional or commercial.