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What's the first thing you notice when looking to buy a new piece of technology? Do you see if it falls within your budget? What about the spec list? Do you go over that in detail? And though these aspects are an important part of any technological buying decision, there's one that beats them all. You ask yourself one question and if the answer is no, you won't buy it. That question is: "Is it pretty?" Okay, so you might not say "pretty" but you most assuredly take the appearance of your next computer, TV or what have you into consideration.