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Two articles showed up in my RSS feed in the last 24 articles that touched on different aspects of the same issue. Senders should improve their email marketing program even when they are working well. Stephanie Miller over at ReturnPath addresses

Return Path: How Good Results Today Can Mask Big Problems Tomorrow

Mesa Falls Marathon & Half Marathon near our house in Teton Valley, Idaho today. I ran the 1/2 and Brad ran the full marathon as part of his quest to run 50 marathons, one in each state, by the time he turns 50. Return Path is a proud sponsor of Brad's running, donating $1,000 for each race he completes to the Accelerated Cure project for Multiple Sclerosis. Brad chronicled the race here. The run was set up well for us. I wasn't up for training for a full marathon, and this race had a half marathon that

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Mesa Falls Marathon & Half Marathon near our house in Teton Valley, Idaho today. I ran the 1/2 and Brad ran the full marathon as part of his quest to run 50 marathons, one in each state, by the time he turns 50. Return Path is a proud sponsor of Brad's running, donating $1,000 for each race he completes to the Accelerated Cure project for Multiple Sclerosis. Brad chronicled the race here. The run was set up well for us. I wasn't up for training for a full marathon, and this race had a half marathon that

Spam Resource - Al Iverson Smith-Harmon EDM Review - mostly Lisa Harmon, but more contributors by the day No man is an iland (Email Marketing Reports) - Mark Brownlow Word to the Wise - Laura Atkins Return Path’s Email Water Cooler - multiple contributors Campaign Monitor Blog - multiple contributors Email Standards Project - multiple contibutors MonkeyBrains (MailChimp) - Ben Chestnut Adventures in Email Marketing - Anna Billstrom

This though, is a vastly more expensive method and usually is more viable for a medium to large company.  The major accreditation companies are as follows: Habeas - http://www.habeas.com/Services/For-Senders/SafeList/ Sender Score Certified - http://www.returnpath.net/senderscore/ Goodmail - http://www.goodmailsystems.com/ Surety Mail - http://www.isipp.com/suretymail.php Certified Senders Alliance - http://www.certified-senders.eu/index_en.htm Advanced Tip: Avoid 1px x 1px Spacer Gifs

Return Path’s blog is way cool. In this post they have a great example of a welcome email. Since most companies don’t bother to send them (which I think is sad) they should really consider doing so, since its the first window to say “hello†to your new customer. Technorati Tags: return path wel

25 minutes that it took me to run mile 23 and 24, but Matt said I was pretty calm.  I got a seventh wind at mile 25 and covered the last mile in under 10 minutes. Thanks to everyone who supported me on this one, especially my sponsors Return Path, Pixie Mate, NewWest, and Bill Flagg who made an extra generous contribution to Accelerated Cure.  And of course - my sherpa Amy and my friends the Blumbergs. Next up - Mount Desert Island Marathon in Bar Harbor, ME

push, which invites people to sign-up for an email or text so they'll hear the name of his running mate before the formal public announcement. Sundeep Kapur notes the value inherent in "elevating" the email channel like this. And Stephanie Miller explains the importance of giving subscribers something unique which makes them feel valued. A useful model and concept to apply to your own efforts: can you offer something unique and special to email subscribers to encourage people to sign-up in the first