Hat tip to Michael Davis for alerting me to this question posed over at Total Leadership: "Should Ministry Leaders Blog?" Here are my thoughts…
A blogger with a "why" beats one with only a "how"
Blogging can be a waste of a leader's time if he doesn't know what he's doing or why he's doing it. (Especially why.)
I would never suggest a leader start blogging (or podcasting) unless they've already been reading some choice blogs and are starting to get some idea of what value a blog can bring to a ministry or to one's life. Rushing into blogging without first experiencing it is like convincing someone to preach who's never heard a sermon in their life. Sure, it might be comical or even refreshing — once.
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There’s an interesting interview just put out by my employer, Christianity Today International, that I think is worth reading. It’s an interview with Dallas Willard and Richard J. Foster conducted by Christianity Today associate editor Agnieszka Tennant: “The Making of the Christian: Richard J. Foster and Dallas Willard on the difference between discipleship and spiritual formation.”
I love this analyses by Dallas Willard regarding the current emptiness of the word “discipleship:”
“Discipleship as a term has lost its content, and this is one reason why it has been moved aside. … There are really three gospels that are heard in our society. One is forgiveness of sins. Another is being faithful to your church: If you take care of your church, it will take care of you. Sometimes it's called discipleship, but it's really churchmanship.