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YouTube Ad Push Hits Snags
Google faces challenges in wringing ad revenue from YouTube. Although users of the video-sharing site view clips more than one billion times on most days, the site hasn't been as popular with big corporate advertisers.
 
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Gap
Marka Hansen, president of Gap North America, discusses how the clothing retailer is marketing its brand and how it's returning to its roots.
 
Charming Shoppes CEO Resigns
Dorrit J. Bern has resigned as president and CEO of Charming Shoppes, bringing to an end a tumultuous 13-year reign that was questioned of late by some shareholders.
 

 
TNS Rejects WPP Offer
Taylor Nelson Sofres rejected a hostile bid by WPP and said it had terminated merger plans with German peer GfK, which is now mulling a counterbid.
 

 
Clinton, Bush Advisers Join Forces
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Associated Press
Karen Hughes
Former Clinton strategist Mark Penn and former Bush adviser Karen Hughes are teaming up to create a bipartisan consulting organization that will offer a one-stop crisis-communication and public-affairs shop to corporations -- as the political operatives work to burnish their own reputations as well.
 

 
Stewart to Sell New Lines at Wal-Mart
Martha Stewart Living Omnimedia will expand its retail partnerships with two new craft lines at Wal-Mart. The new lines will include scrapbook and wedding items.
 

 
ADVERTISING
Magna Cuts Ad Growth Forecast to 2%
A closely watched forecaster slashed his prediction for 2008 ad-spending growth almost in half to 2%.
 

 
Retailers Recalibrate Pitch to Strapped Consumers
Rather than pinching pennies as consumers rein in spending, some retailers are plowing money into standing out from the crowd.
 

 
Actors Union Approves Pact With Producers
Members of Hollywood actors' unions approved a new three-year contract in a vote that was closely watched as an indication of whether the larger Screen Actors Guild will be able to continue pressing for a better deal.
 

 
Sharp Focuses on Manufacturing
Sharp is building a $9 billion factory complex to make LCD panels and solar panels, and in doing so, the company is betting that keeping manufacturing in-house will give it a big competitive advantage.
 

 
Anheuser-Busch Sues InBev
Anheuser-Busch filed suit against Belgian brewer InBev, alleging its $65-a-share offer for the U.S. company is illegal and criticizing the offer as a "bargain price."
 

 
PAGE ONE
Steelers Shopped to Potential Buyers
[Image]
Reuters
The storied Pittsburgh Steelers football franchise has been secretly shopped to potential buyers amid continuing divisions among the five sons of the team's founder, Art Rooney Sr. The divisions are a classic example of the challenge facing second- and third-generation owners of a family business. (Team's statement)
 

 
Brauchli Is Named Post Editor
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Marcus Brauchli
The Washington Post named Marcus Brauchli, the former top editor of The Wall Street Journal, as its new executive editor, succeeding Leonard Downie Jr. One of Brauchli's first orders of business is expected to be merging the online and print staffs, which have grown up in different buildings.
 

 
ADVERTISING
Targeted Ads Raise Privacy Concerns
Cable and phone companies say their growth increasingly depends on being able to deliver targeted advertising, but criticism from privacy advocates is threatening that strategy.
 

 
Jul 8, 3:57 pm
Were you under the impression that people who agree to participate in reality-TV shows do so in order to make friends? This splendid compendium on YouTube should clear things up. (Spotted by Buzzwatch on Viral Video Chart.)
Jul 8, 1:06 pm
Released on his 38th birthday, “Modern Guilt” marks alt-rocker Beck's eighth and final major studio album for current label Interscope. Co-produced by Brian “Danger Mouse” Burton (half of the musical duo Gnarls Barkley), “Guilt” clocks in at a concise 33 minutes and features Cat Power (stage name of the ethereal Chan Marshall) harmonizing on two [...]
Jul 8, 12:39 pm
IMPLODE-O-METER A HIT ONLINE The economy may be sinking, but business is good for Aaron Krowne, creator of the online Mortgage Lender Implode-O-Meter, reports the New York Times. Launched last year, the site has seen traffic surge as the mortgage industry worsens. Updating it has become a full-time job for Mr. Krowne. HOLLYWOOD ALREADY AFTER HOSTAGE STORY [...]
Jul 8, 11:05 am
T. Boone Pickens: Oilman, financier–and Facebook guy? This morning, Mr. Pickens launched a publicity offensive for his “Pickens Plan,” a call for energy independence that includes greater reliance on wind power. So far, the publicity has included traditional elements, such as a lengthy story in USA Today and an appearance on CNBC's “Squawk Box” this morning. [...]
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MEDIA & MARKETING COLUMNS
Read the latest from the Journal's roster of media & marketing columns:
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READBACK by Cynthia Crossen
A Not-So Perfect Union
06/27/2008
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FILM REVIEW by Joe Morgenstern
'Hancock' Is as Dislikable as Its Superhero
07/02/2008
MORGENSTERN ON MOVIES
Diamonds Amid the Dross
06/28/2008
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HOLLYWOOD REPORT by Staff
Michael Jackson: The Next Elvis?
06/13/2008
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