Clinton, Bush Advisers Steeped in Crisis Join Forces

WASHINGTON -- Two hard-charging political operatives are teaming up to create a bipartisan consulting organization to advise corporations in crisis -- as they work to burnish their own reputations as well.

Former Clinton strategist Mark Penn, chairman and CEO of public-relations firm Burson-Marsteller, is hiring former Bush adviser Karen Hughes as a vice chairman, the principals say. The political combatants, known for their partisan efforts, decided to combine forces to offer a one-stop crisis-communication and public-affairs shop to corporations caught in front-page headlines or faced with a changing Washington.

It's a comeback effort of sorts for both players. Mr. Penn, ...