101 Dumbest Moments in Business

Ah, what a dumb year it was! Fortune chose the absolutely dumbest of the dumb that the gods of fate and humor delivered into our laps - and yours - this past year.

By the Editors of Fortune
Swiss newspaper <i>SonntagsZeitung</i>
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29. Swiss newspaper SonntagsZeitung
Faux de Cologne
SonntagsZeitung, a Swiss newspaper, publishes a two-page ad for Gucci Eau de Parfum that turns out to be a hoax by a prankster who took a picture of himself posing naked next to a bottle of the high-end scent.
Last updated January 16 2008: 5:51 PM ET
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Mattel [image]
Eli Lilly [image]
Leona Helmsley [image]
Merrill Lynch [image]
Stanley O'Neal [image]
Chuck Prince [image]
High-tech toilets [image]
KFC/Taco Bell [image]
French newspaper Le Monde [image]
Electronic voting machines [image]
Oil spills [image]
Procter & Gamble [image]
Disneyland [image]
Naked Sunday [image]
Bindeez [image]
Microsoft's PR firm [image]
Cocaine energy drink [image]
Royal Society for the Protection of Birds [image]
New Jersey Superior Court [image]
O.J. Simpson [image]
Cartoon Network [image]
Naming rights [image]
Don Imus [image]
Chris Albrecht [image]
Adam "Pacman" Jones [image]
Isiah Thomas [image]
Phil Spector [image]
Keith Richards [image]
Swiss newspaper [image]
James Cayne [image]
Bear Stearns analysts [image]
Jay-Z [image]
Oral B [image]
Summit Products [image]
M&Ms [image]
Best Buy [image]
Judge Roy Pearson [image]
Google [image]
Damien Hirst [image]
Comcast [image]
National Amusements [image]
Pfizer [image]
The Toronto Blue Jays [image]
Bank of America [image]
Serendipity 3 [image]
Johnson & Johnson [image]
John Mackey [image]
The European Union [image]
German screw factory [image]
The Defense Department [image]
Apple [image]
Swiss watchmaker Romain Jerome [image]
Japanese arm-wrestlers [image]
Research in Motion [image]
Frank Gehry [image]
Chrysler [image]
Endemol Southern Star [image]
Taco Bell [image]
Radiohead [image]
John Griffin [image]
Sony [image]
Nepal Airlines [image]
Sony [image]
Spain's National Institute of Statistics [image]
Verizon Wireless [image]
Rhode Island Hospital [image]
McDonald's [image]
Thomas the Tank Engine [image]
Exelon Nuclear [image]
Circuit City [image]
TCF Bank [image]
Paris Hilton [image]
Easy-Bake Ovens [image]
Google [image]
Mummified corpses [image]
Jessica Simpson [image]
Jackson Hewitt [image]
The Virginia Tourism Corp. [image]
Hugo Chávez [image]
Juan Carlos [image]
365 Main [image]
One Laptop Per Child [image]
CIBC analyst Meredith Whitney [image]
Southwest Airlines [image]
Singapore Airlines [image]
Saudi Prince Alwaleed bin-Talal [image]
SkyWest Airlines [image]
Doug Parker [image]
British Airways [image]
Southwest Airlines, Part 2 [image]
Iberia Airlines [image]
Jet Blue [image]
British Airways Part 2 [image]
World Toilet Association [image]
Kitson boutique [image]
WikiScanner [image]
Blogger [image]
Intel [image]
Century 21 [image]
D.R. Horton [image]
Maria Bartiromo
More Dumbest
The complete 101
The complete 101
See the full list, featuring the very best of the very worst moments this year. (more)
Sex, drugs & celebrities
Sex, drugs & celebrities
When it comes to crossing the line, bold-faced names rarely disappoint. (more)
Bosses behaving badly
Bosses behaving badly
The mind-boggling mishaps that took place in the executive - and hotel - suite. (more)
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