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Posts Tagged ‘linkedin’
Google actually advertising one of its products? Say it ain’t so! The company that grew into the world’s largest search engine solely through word of mouth and smart deal-making (becoming the default in Firefox, for example) appears to be buying ads for its new web browser – Google Chrome. The first ads we’ve spotted appear on LinkedIn, as you can see in the above screenshot.
The link directs to Google-owned DoubleClick, meaning the ads are being tracked and LinkedIn probably isn’t promoting Chrome simply because it wants its user to enjoy a faster browsing experience. While Google commonly advertises its own products through its search engine, spotting a prominent ad on a third-party site is not something we’ve seen often, if at all.
LinkedIn has launched a new events feature, letting you know about upcoming conferences and other functions in your industry. Smartly, LinkedIn Events pulls information from sites like Eventbrite and then builds features around it as opposed to re-creating the wheel by asking users to build a new event database from scratch.
The features that LinkedIn has built are much as you’d expect: search for events using a variety of filters, indicate that you plan on attending, and see who else is going to so you can do some pre and post event networking using the site. There are some other interesting LinkedIn-specific features, like integration with LinkedIn’s version of the News Feed so activities are broadcast, as well as event recommendations based on your profile information.
In a time of stock market crisis, bailouts and a weak dollar, LinkedIn still raises $22.7 million in funding. How? It’s a relevant site with a number of useful resources for professionals and businesses. Meanwhile, the launch of the site’s application platform last week puts the spotlight back on this phenomenally useful social network.
Many folks involved in social media are so ADD driven to the latest social network, they fail to fully explore and make use of the networks that they are already part of. Enter LinkedIn, a haven for professional networking with an executive representation of all of the Fortune 500 companies. LinkedIn has a lot to offer regardless of where you are in your career, especially with the economy the way it is.
The Mashable team can’t wait to see these 5 apps coming to our LinkedIn profiles. What are your top 5 most wanted LinkedIn apps? Share in the comments!
9 LinkedIn Apps Debut
LinkedIn, the undisputed leader of business networking online, pulled a Facebook today with the launch of its applications platform. The pitch: add new features to LinkedIn by plugging in third-party apps which access your network of contacts.
The platform launches with 9 apps: an Amazon reading list app, a Box.net file sharing app, a presentations sharing app from Google Docs, collaboration tools from Huddle, two blog syndication apps from Six Apart and WordPress, slideshow sharing from SlideShare, travel sharing from Tripit, and Twitter tracking from LinkedIn’s own Company Buzz app.
With more than 39 million unique visitors, September was the highest traffic month yet for Facebook according to the latest stats from Nielsen Online. While traffic was only up marginally from last month (38.2M), the gain represented 116% growth from the same period in 2007.
Further, the social network continued to narrow the gap on MySpace in the US, with traffic now roughly 2/3rds that of the larger network. As recently as April, MySpace had a nearly 3 to 1 advantage over Facebook in terms of US traffic – 58.7M to 22.4M, respectively.
Two weeks remain in the biggest online-enabled United States presidential race ever. The majority of the polls have Barack Obama leading in most states. However, nothing is final. The “swing states†are the final opportunity for either candidate to gain traction and solidify their candidacy as the future President of the United States of America. CNN’s Electoral Map has it down to the final swing states: Florida, Nevada, Colorado, Missouri, Ohio and North Carolina. In all, there are 87 electoral votes among the swing states and the online push is on.
Referral Key has been described as LinkedIn mixed with AngiesList. That’s not a bad way to put it. Referral Key allows you to build a network of professional contacts as on LinkedIn and they build lists of reputable businesses as Angieslist does with reliable contractors.Â
This service focuses on a simple premise: You scratch my back and I’ll scratch yours. So, you just build your network of contacts and refer the best you know and hopefully they’ll do likewise and everyone benefits from the exchange. Referral Key does all of the dirty work and helps you track every transaction, analyzing everything for you too.
Social sites like Facebook supposedly capture our social graph: the collection of people we connect with on the web. But they don’t really let us do anything with the information. Sites like LinkedIn might let us message people a bit more easily, but there are no on-board tools to segment our information. What if, for instance, I want to mail everyone I know who is a prospective speaker for my upcoming conference? Can’t do it. I just figured out how. BatchBook.
Jaxtr is unveiling premium memberships this evening, making it easier for users of the web-based VoIP service to make long distance and international calls. The service – which includes widgets that users can put on their social networking profiles to enable friends to call them – previously employed a credits system, requiring users to reload their account each time it emptied.
While the credit system isn’t disappearing, the new premium memberships will offer most users a better value according to CEO Konstantin Guericke. In an interview last week, Guericke noted that “in exchange for users committing to us, they will get rates that are 20-30% lower than buying calling credits a la carte.â€
Digsby, the universal instant messenger, email and social network aggregator, has announced some very good news regarding their desktop application. After countless complaints from users about the application being a resource hog, Digsby spent the last few months improving the memory management capabilities of their product. So much so that they proudly claim that they believe their app utilizes up to 75% less memory than its predecessor. If this is true, and we have little doubt that it is, then Digsby could see a tremendous increase in membership.
Company Name
20-Word Description
SocialMinder is an online assistant that helps you maintain relationships with your LinkedIn network.
CEO’s Pitch
No one keeps in touch with their network the way that they should - that’s why there is SocialMinder! SocialMinder is an online assistant that helps you maintain relationships with your LinkedIn network. It learns from your previous email patterns, reminds you when losing connection, and gives you relevant news items to send to people in your network to make sure that your relationships are not stale. SocialMinder is not like classic CRM solutions which require the user to enter information about each person in their network (since we get that from LinkedIn) and we also do not need for you to enter every interaction that you have with your contacts (since, SocialMinder gets that from your sent email headers).
LinkedIn and CNBC have announced a partnership today that unlike most of the hundreds of partnership announcements we see on a daily basis, seems to be something that actually impacts usability in a game-changing way.
LinkedIn is, of course, the business based social network designed primarily to put together employers and workers. Â Of the many things I’ve always seen potential for in LinkedIn is as a source for information. One of the few bits of bac’n I look forward to seeing in my inbox every week is the one from LinkedIn showing me exactly who in my circle has had a title bump, changed companies, sold their company or decided to go work on their “stealth startup” (the new codeword for unemployed).
There’s an analysis report issued by eMarketer looking at the space of time between 2008 and 2012 that takes an educated guess as to what business-to-business marketing spending will look like in four years’ time in the US on social networks specifically. Its research estimates a total of $40 billion in the US this year. In 2012, meanwhile, it predicts more than 500% increase to $210 million.
Konnects is a social network entering the crowded realm of business social networking, seeking out those users that are caught in limbo between the likes of LinkedIn and Facebook. And while this space is getting more crowded by the day, I think Konnects has a good idea of what it’s targeting in terms of its solutions presented on its site, as well as its ongoing plan of action. Having privately tested its network for the past year, Konnects now boasts 350,000 users taking advantage of its online service upon its public launch, which aims to provide your “traditional” social networking tools in a manner suitable for business use. This goes for both individuals and companies alike.
Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.
STARTUP DETAILS:
Company Name: CoNotes
20 word description: CoNotes is the place to find startup jobs.
CEO’s Pitch: CoNotes aims to solve two problems:
1) People have a tough time finding cool startups that are hiring
2) Startups have a tough time finding the right people
Spanish speakers who are using LinkedIn will be happy to know that this business social network now supports two languages: English and Spanish. You can choose the language from the drop down menu at the upper right hand side on the homepage.
This move is on par to what other social networks (with more funding) have been doing for some time; Facebook, for example, is also available in Spanish, while MySpace is available in several languages.
LinkedIn company profile provided by TradeVibes
This is a guest post written by Chris Brogan, who blogs about social media for business at chrisbrogan.com.
There are only so many hours in a day, and you’ve got to determine which social media tools drive business, which ones build community, and where you can learn the most in the process. Maybe you’ve built a blog or a home page or some other starting point for your online presence. How do you manage the rest of your online presence, and how do you keep track of everything? I have some ideas for you. Let’s start by building the following:
The latest numbers are in, and they’re showing that June was a big month for at least two of the top social networking sites. According to Nielsen Online, Facebook swelled to 29.2M unique visitors in the US, up more than 10 percent from May. Meanwhile, professional social networking site LinkedIn grew more than 20 percent month-over-month to 9.5M uniques. Year-over-year, that represents 77% growth for Facebook, and 187% for LinkedIn, respectively.
Meanwhile, it would appear that MySpace has officially hit a plateau in the US, though it still more than doubles up on the competition. Its 59.4M visitors in June represented zero growth over last year, and was a marginal decline from the 60.6M reported by Nielsen in May.
LinkedIn is well established as a professional networking site, and if you play your cards right, you can leverage this online community to get the word out about your company, product or particular brand. But LinkedIn is now taking things a step further by allowing individual users on LinkedIn to purchase and publish ads directly on the site.
Called LinkedIn DirectAds, this new product is designed specifically for users who would like a direct channel for marketing their business, product or service to other LinkedIn users. You can purchase text advertising through LinkedIn’s sales team, and purchase ad space based on your targeting and budget parameters. Specify the audience that will see your text ad (there are 7 different options for this), and create your own message to be distributed across your target demographic on LinkedIn.
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