Social Media Marketing is hot-hot-hot, but tracking ROI is difficult. Social Networking Games and the checkins that fuel them could solve the social media ROI problem because they are tailored to mobile from the start and track visits to real business locations where incremental sales occur. Checkins serve as a sort of advertising tracking Trojan Horse that, for the first time, capture opt-in incremental store visits, while making the process fun, useful and viral. Social Media Checkins have the potential to solidify into a new ad unit of immense impact that uses incremental store visits as a new unit of measurement for ROI.
Cloud computing is Internet based development and use of computer technology. It is a style of computing in which typically real-time scalable resources are provided “as a service†over the Internet to users who need not have knowledge of, expertise in, or control over the technology infrastructure ("in the cloud") that supports them.
CIO/CTO Update covers the latest technology and business trends, to enable CIOs and CTOs to keep their initiatives in alignment with corporate strategy and goals. Feature articles, interviews, and opinion pieces take a global perspective.
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