Gallup Management Journal

Does Your Technology Engage Your Customers?

Organizations continually feel pressure to improve efficiency and reduce costs while also meeting the demands of their increasingly time-starved customer base. Customers constantly seek speedier and more convenient access, wherever and whenever they might feel the need. Although technology should be able to directly address the demands of both company and customer, it isn't doing so effectively enough. Here's why.


Robert Frank, author of The Economic Naturalist, shares his take on the “miserably bad job†most colleges do of teaching economics and explains the effect it has on economic decision making. He also tells why simple questions like the ones his students pose have implications from the classroom to the CEO suite.

Nova Southeastern University in Florida has gone to vast lengths to build its brand, in much the same way a successful business would. Here's how the school applied management practices commonly used in corporations and governmental organizations to its brand-building effort.

“Our people are our greatest asset.†You've probably heard that statement before. But if this is really true, why do so many companies entrust the development and motivation of those essential "assets" to bad managers?

Max Bazerman is the author or editor of 16 books and more than 180 research articles, including a recent paper on why we aren’t as ethical as we think we are. In this interview, he tells why we don’t accurately assess our ethicality and why the nature of decision making can force executives to behave unethically.

LATEST NEWS RELEASE

StrengthsFinder 2.0 by Tom Rath marks its first anniversary in print this month, having spent its first year on the Wall Street Journal, BusinessWeek, and USA Today bestseller lists. At the end of its first year, there are 500,000 copies in print.

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